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í 2004
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In the long run, the only sustainablesource of competitive advantage isyour organization's ability to learnfaster than its competition.
 
Founder and Director of the Centerfor Organizational Learning at MIT'sSloan School of Management, whichboasts such members as Intel, Ford,Herman Miller, and Harley Davidson,author Peter M. Senge has found a meansof creating a "learning organization." InTHE FIFTH DISCIPLINE, he drawsthe blueprints for an organization wherepeople expand their capacity to createthe results they truly desire, where newand expansive patterns of thinking arenurtured, where collective aspiration is setfree, and where people are continuallylearning how to learn together. THEFIFTH DISCIPLINE fuses these featuresinto a coherent body of theory andpractice, making the whole of anorganization more effective than the sumof its parts.
 
Company after company, from Intel toAT&T to Procter & Gamble to Coopersand Lybrand, have adopted thedisciplines of the learning organization torid themselves of the learning"disabilities"
 
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17. zá
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í 2004
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 THE
 
FIFTHDISCIPLINE
 THE ART ANDPRACTICE OF THE LEARNINGORGANIZATION
 
Peter M. Senge
 
CURRENCY
 
DOUBIEDAY
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