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PRESS RELEASE
Globalisation: Play the game or be outplayed!
Is the warning Gavin Wheeldon gives to those British businesses who continueto hide from globalisation.
AVAILABLE FOR IMMEDIATE USE
Date of issue: 02/11/06
In a business society where competition is intensifying and globalisation is the trend that dictates theworking practices of most of those companies around the globe with a competitive edge, GavinWheeldon, Managing Director of Applied Language Solutions, identifies that British businesses must beprepared to change to achieve economic growth. He believes that they are slow in responding to theopportunities offered by globalisation, and the decisions we take in the next few years will be critical tothe survival of British business as a whole.As latest figures show that Europe is on the move with regards to employment and GDP growth, andEurope will soon represent almost half a billion people with the accession of Bulgaria and Romania intothe EU (Economist Business Roundtable, 10
th
October), Gavin warns that more British businesses muststep up to the challenge of globalisation, or risk being stepped on by these emerging countries.Gavin says “The competitive pressures created by a world in which global markets operate for 24 hoursa day makes it essential for businesses in Britain to embrace globalisation. If we are to have strongdynamic British businesses capable of trading in this global arena it is essential we strive for innovation,otherwise exclusion is inevitable. British businesses need to reduce the barriers and begin lookingbeyond our border, or risk suffering as a nation left behind as emerging countries become key players inthe global playing field.”“What businesses in Britain fail to recognise is that by outsourcing around the globe whilst also sellingproducts and services outside of the UK, we can all benefit from a far bigger choice of quality resourcesand access the best people available.”Competition and globalisation are the driving forces behind Gavin’s innovative approach to business,and Applied language’s success is a reflection of what can be achieved by taking advantage of theopportunities offered. Outsourcing operations internationally combined with the use of technology isessentially what enables Applied Language to provide high quality translation services around the world.This has seen the Huddersfield-based translation agency expand at a phenomenal rate in less thanthree years from a one-man translation operation into a company that now boasts six internationaloffices located in Huddersfield, California, Paris, Barcelona, Sofia and Guatemala City.Gavin explains “Our company has the front-end quality processes of the business, such as customer services and process design, in offices in the UK and US. These are supported by back end processes,such as project management and programme operations, that are performed in Bulgaria and Guatemala.This makes the company extremely price-competitive and means we can go up against emergentnations almost on an equal footing. Winning prestigious business awards, such as HSBC Start-Up Star Award and National Business Award, proves that people are beginning to recognise that our way to dobusiness is the right way to do business.”Plans are also in place to open two offices in China in January, a country Gavin identifies as a place thatbusinesses in Britain remain fearful of. "British businesses are still reluctant to work with countries suchas India and China. They must realise that globalisation isn’t a threat; rather the threat lies with themcontinuing to protect their companies from international competition. Protectionism is the wrong attitude,
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Gar-Chess-Openings

Globalisation (is that the correct spelling?) is definitely benefiting those who take hold of it and adapt to it.

reply11 / 16 / 2007
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