CRITICAL ANALYSIS OF THEADVERTISEMENT OF NECC
“SUNDAY HO YA MONDAY…”
SUNDAY HO YA MONDAY
Why this advertisement
I chose this advertisement only for that cute kid, who creates a lovable feelingtowards him. And another thing is that it give a social messages for us that how anegg help us for constructing our health.
A young kid on breakfast table tells his father that his friends’ father speaks againsteating eggs during summers. His father instead passes the question to the kid’sgrandfather who further questions the great grandfather who emphaticallyhighlights the energizing abilities of eggs and says with pride how he defeated thekid’s friend’s grandfather in wrestling many times. And then the whole family singsthe old adage about eating eggs daily in every season i.e. “Sunday ho ya Monday…..Roj khao ande”.
The use of a former macho actor like Dara Singh personifies the qualities of eggsperfectly though the ad has become cliché as it lacks the hidden element of humoror surprise. Yet, the simplicity and the single minded focus of the message give this