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Critical Analysis of the Ad f Necc

Critical Analysis of the Ad f Necc

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Published by luvujaya

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Published by: luvujaya on Oct 18, 2009
Copyright:Attribution Non-commercial

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08/12/2010

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7/15/2009
Submitted to-PROF.JAYAGOPALKRIHNAN
SUBJECT- ADVERTISING AND BRANDMANAGEMENT
Critical analysis on“Sunday ho yaMonday…” of NECC
 ASIAN SCHOOL OF BUSINESSMANAGEMENT 
 
SUBMITTED BY-SHAILY JAINPGPMB(08-10/106)
 
CRITICAL ANALYSIS OF THEADVERTISEMENT OF NECC 
“SUNDAY HO YA MONDAY…”
BRAND-
NECC
BASELINE
SUNDAY HO YA MONDAY 
Why this advertisement
I chose this advertisement only for that cute kid, who creates a lovable feelingtowards him. And another thing is that it give a social messages for us that how anegg help us for constructing our health.
DESCRIPTION
A young kid on breakfast table tells his father that his friends’ father speaks againsteating eggs during summers. His father instead passes the question to the kid’sgrandfather who further questions the great grandfather who emphaticallyhighlights the energizing abilities of eggs and says with pride how he defeated thekid’s friend’s grandfather in wrestling many times. And then the whole family singsthe old adage about eating eggs daily in every season i.e. “Sunday ho ya Monday…..Roj khao ande”.
 JUSTIFICATION
 The use of a former macho actor like Dara Singh personifies the qualities of eggsperfectly though the ad has become cliché as it lacks the hidden element of humoror surprise. Yet, the simplicity and the single minded focus of the message give this

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