This Point o View (POV) is meant to simplyexplain to pharma marketers:
What is Google Sidewiki?
Why is it important to your brand’s website?
What should you do about Google Sidewiki?
This POV will also provide several options or minimizing the risks associatedwith Google Sidewiki, and recommends you develop and implement a plan oaction as soon as possible. These recommendations are oered as general prin-ciples; any specifc brand or client will naturally need to assess their particularsituation and act in accord with their company policies and legal guidance.