to be placed in the center of colonial willaimsburg, justWilliamsburgiii.We would probably be considered dining in the 21
century bcof our modern selectioniv.Our baristas would have uniforms, not costumes of the 18
2B. Public Perception
Public perception of coffee/tea/merchandise
i.Up, Up, and Awake is quite visible; it is a nationally recognizedand popular coffeehouse franchise.ii.Opinions toward coffee approached positivily, knowing thehealth benfits of antioxicdants and the use of caffenin in thisbusy life.iii.Public enjoy the experience of visiting coffeehouses, unwindingand enjoying a premium drink made to order.iv.Many consumesr are loyal to the company ordering the samedrinks over time while other cosumers take risks and try our newproductsv.People perceive coffeehouses and its coffee as an experience, atime to relax, socialize, take a break from the hectic lifestylethey are living.vi.Consumers may perceive the coffees to be expensive and notworth the costvii.A coffeehouse is mainly for adults, a time to enjoy withoutchildren.d.
Public perception of Up, Up, and Awake
i.Up, Up, and Awake is a well known franchise; the publicrecognizes the logo and has a firm understanding of thefranchiseii.Supports Up, Up, and Awake’s effort to educate the publicthrough the products and setting of the coffeehouse.iii.Support’s Up, Up, and Awake’s effort for community outreachwith the Rainforest Alliance, safety and benefits for coffeefarmers, and research for cancer,iv.Supports effort of being an equal opportunity employer andembracing differences.v.People may think that there are too many coffeehousescompeting already and there is no point in continuallyexpanding the businessvi.People may think we are taking the opportunity away from localcoffeehousesvii.Up, Up, and Awake is serving an even greater catalyst foranother industrial revolutions and improving the coffee industry,providing more jobs and opportunities