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Started in 1887 by Torakusu Yamaha
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Origin of Yamaha
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 Yamaha corporation and Yamaha motor co ltd.
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Products and services of  Yamaha co and Yamaha motormusical instruments,computer pheripherals ,musicproduction, software.Motorcycles ,boatswatercrafts , racingkarts ,generators ,unmannedhelicopters.
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 Yamaha the brand
 
 YAMAHA
 
 
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 YC- TorakusuYamaha YM-GenichiKawakami,
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  Takashi Kajikawa
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Origin and meaning of Yamaha symbol
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Are there any difference between the symbolof Yamaha co and Yamaha motor ltd?
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Competorsof Yamaha
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music-Corg,Sony
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motors-Honda,Kawasaki
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What is communication plaza?
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Where does Yamaha stand?
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Capital-48,342 million yen (as of June 30, 2009),
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Employees
-49,761
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Sales by category-
 
MARKETING STRATERGY AND PROMOTION STRATEGY
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Aim to create KANDO
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People are the fundamentalelement
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Develop new technology
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World its field
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Brand ambassador
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High quality and performance
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Light weight and compactness
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Innovative designs and sportylooks
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 YES! YAMAHA
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Unique concept-YBS
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