Description

While the brightest brains and deepest pockets are focused on more stuff. It might be better stuff, and some of it is surely needed. But I'd argue the fastest path to sustainability is to make exponentially more use out of what we already have. Buying more - however 'green' - isn't going to get us there, especially in the short-term. Instead we need to tap technology (and common sense) to radically increase the use of the products and resources we have today.