Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers.
Some of the sessions covered in this presentation are:
Edward Snowden: A Virtual Conversation
A Conversation with Neil deGrasse Tyson
The Future of Genetics in Our Everyday Lives
Visually Turning Complexity Into Clarity
Generation Mash-Up: Y Bother?
Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers.
Some of the sessions covered in this presentation are:
Edward Snowden: A Virtual Conversation
A Conversation with Neil deGrasse Tyson
The Future of Genetics in Our Everyday Lives
Visually Turning Complexity Into Clarity
Generation Mash-Up: Y Bother?
Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers.
Some of the sessions covered in this presentation are:
Edward Snowden: A Virtual Conversation
A Conversation with Neil deGrasse Tyson
The Future of Genetics in Our Everyday Lives
Visually Turning Complexity Into Clarity
Generation Mash-Up: Y Bother?
Mike Standish Senior Creative Director @MikeStandish
The Archetypes of SXSW Interactive
SXSW Interactive attendees fall into many categories, but there is one predominant type of character, and apparently Im it: The chunky-glasseswearing hipster. Heres some proof from my Chicago colleague Whitney Beatty.
Perhaps, though, theres a downside to my appearance.
SELECT SESSION NOTES
MSLGROUP | PBJS
Visually Turning Complexity Into Clarity
One Takeaway: Use hand-drawn sketches to get people to embrace the notion that a design is unfinished and malleable. Computer renderings can be intimidating. Useful People + Resources: @Viegasf Research Scientist, Google @Grahaphics Graphics/Multimedia Editor, NYT @KarlGude Graphics Editor Michigan State U/Newsweek Wind Visualization: http://www.Hint.fm/wind/gallery Mariano Rivera: King of Closers: http://www.grahaphics.com/Mariano-Rivera-Kingof-the-Closers
Generation Mash-Up: Y Bother?
One Takeaway: The technology you grow up using has a profound effect on the way your brain works, and the way you interact with others. Useful People + Resources: @PeteCashmore Founder, Mashable @Fleurot5 CEO, MSLGROUP @JoannaColes Editor-in-Chief, Cosmopolitan
Edward Snowden: A Virtual Conversation
One Takeaway: Its not about preventing the NSA from catching criminals. Its about preventing the bulk surveillance of citizens with no cause.
Useful People + Resources:
@Csoghoian Principal Technologist, ACLU @BenWizner Director, ACLU Speech/Privacy/Tech Project CNN story and video: http://www.cnn.com/2014/03/10/tech/web/edward-snowden-sxsw/
A Conversation with Neil deGrasse Tyson
One Takeaway: Useful People + Resources: @neiltyson Astrophysicist Cosmos: A Spacetime Odyssey: http://www.cosmosontv.com/ My MSL Blog/Recap: http://northamerica.mslgroup.com/network/con versations/2014/03/13/a-promise-to-remaincurious-about-the-universe/
There is so much to be impressed with in the universe, I dont want you to be distracted by what is not.
The New Digital Age
One Takeaway: Autocratic governments have shifted from trying to shut down the Internet to instead attempting to infiltrate it in order to manipulate their citizenry. Useful People + Resources: @JaredCohen Director of Google Ideas @EricSchmidt Executive Chairman, Google The New Digital Age: Transforming Nations, Businesses, and Our Lives http://www.amazon.com/New-Digital-AgeTransforming-Businesses/dp/030794705X/
The Future of Genetics in Our Everyday Lives
One Takeaway: Theres still a degree of GATTACA-like fear involved in sending your DNA to a testing company, but the personal and cultural benefits may yield tremendous benefits. Useful People + Resources: ANNE WOJCICKI Anne Wojcicki is a biotech analyst, biologist, and CEO of 23andMe, a consumer genetictesting startup. @23andMe 23andMe.com http://www.fastcompany.com/person/annewojcicki