Creating a good
(UX) is often the key to a product’s success. After all, how many customers will give a product or service a second chance if their ﬁrst experience was a bad one? If you’re involved in creating a product, it pays to design each aspect of the user experience so that your customers come away satisﬁed and delighted.Of course, UX design has many facets; trying to learn everything at once, it’s easy to get overwhelmed.That’s why we wrote this eBook. Our daily work in the UX design ﬁeld has led us to some tried-and-true best practices that you can apply to most software design situations, whether you’re a designer, copywriter, developer, or a mix of many roles. We hope that this book will teach you some new tricks, while reinforcing concepts you’re already implementing today.
Use this book as best ﬁts your needs. Skim through it on your own; incorporate a few practices into your next project; share these tips with your team; add them to your UX toolkit. And if you ﬁnd this book useful, please pass it along to others as well.