High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
T
ONY
Z
ITO
2510 NE 11
th
Avenue, Portland, OR 97212
//
503.200.4004
//
Emmy-winning, hands-on digital media executive and creative visionary with a fifteen-year track record of product innovation and successful execution in the social media, digital video,online community, and casual gaming arenas, particularly where they intersect withtraditional (e.g. broadcast, print) media.
A
REAS OF
P
ROFICIENCY
Product Management
•
Digital Video
• Product
Development
•
Television Industry Expertise
• Online
Community
• Strategic Analysis
•
Team Leadership
•
Game Design
• Project Management • User ExperienceDesign • Information Architecture •
Budget Management • Strategic Partnership Negotiation •
EducationalProducts
•
Vendor Management and Relations
P
ROFESSIONAL
E
XPERIENCE
Independent Consultant
August 2008 to present
Digital Strategy Consultant
Defined a strategic gaming plan for Newsweek.com to improve key audience engagementmetrics, and developed an ground-breaking market-based news aggregation service concept.
Partnered with KMCo. to help Madison Square Garden develop a next-generation digitalmarketing slate and consumer engagement platform for the New York Knicks and Rangers.
Developed product definition and digital strategy for 360° lifestyle/cooking brand
Co-founded Zito Berkley, LLC, an entrepreneurial venture dedicated to bringing new types of social experiences to consumers, with one product in production, and two in conceptdevelopment.
Nickelodeon, MTV Networks, New York, NY
May 2001 to August 2008
Vice President, Digital, The N Network August 2006 to August 2008
Responsible for P&L and all operations of two websites,the-n.comandquizilla.com,which
together had an audience of nearly 7 million monthly uniques, and annual revenues of $6mm+.
Defined product strategy for the teen segment within the Kids & Family group, leading allproduct development throughout the lifecycle: conception, launch, and subsequent iterationsbased on qualitative and quantitative usage data.
Presented with the challenge to significantly increase video pre-roll inventory, conceived andlaunched Screening Parties, a ground-breaking multi-user social video environment, whichresulted in a 43% bump in the needed impressions and in users connecting around our contentin heretofore unimagined ways.
Due to ad market pressure to “clean up” the site, and the difficulty in radically
changing the
site’s legacy code,
oversaw a relaunch of Quizilla with an all-new codebase, a highlyambitious engineering project.
Worked with TV programming and the Network Operations Center to create a dynamic on-airrendering system, and bring highly su
ccessful “Vommenting” franchise (see below)
totelevision with a series of well-received specials.
Tony Zito // tonyzito@gmail.com// 2 of 3
Director of Online Production & Product Development, the-n.com October 2005 to July 2006
In 2006, launched full suite of social networking features on the-n.com -- the first TVcompanion site to do so -- and saw an immediate 115% increase in time spent/user and 250%increase in user registrations.
Conceived and launched Emmy-winning Video Mixer application, the first online video mash-up tool, as part of an integrated promotion for
Masterfoods’
Skittles brand. Huge win in termsof both advertiser and audience satisfaction.
As a way to squeeze the most value out of a limited video library, conceived and created
“Vo
mmenting
” (short for Video Commenting) feature i
n The Click, the-
n.com’s broadbandvideo player. The first ever “social TV” application, Vommenting allowed users to add their
reactions synchronously over the video, so subsequent viewers could enjoy them, thusincreasing replayability significantly. Video streams rose by nearly 30%.
Freelance Producer to Supervising Prod., the-n.com & noggin.com May 2001 to Oct 2005
Reconceived and relaunched Noggin.com with an innovative narrative-based UI, andimmediately grew time spent
by 243% (from ~12 minutes to nearly 30 minutes persession.)
Honored with a Webby award for Noggin.com in 2004
.
Conceived and launched the-n.com, companion site for newly launched TV channel for teens,The N. With a prescient focus on community, and one of the first customizable avatar systemson the web, it represented an ambitious re-imagination of what a TV site could be.
Launched virtual economy on the-n.com, bringing addictive meta-game elements to the site,and significantly raising pages per visitor and time spent.
PeopleNews, London, UK May 2000 to September 2000
PeopleNews was an online society/gossip magazine helmed by former Tatler EIC Jane Proctor.
Head of Production
Course-corrected a floudering development effort, hired & managed art and production staff,and successfully lead the site from spec to launch within a four month window.
Worked hand-in-hand with Andersen Consulting (now Accenture) as they completed theirresponsibilities, and facilitated hand-off from AC to in-house technical staff.
Successfully (and tactfully) pushed editorial staff to question their print-industrypreconceptions about design and publishing and embrace the differences and opportunities of the new medium.
Bottle Rocket, New York, NY July 1998 to May 2000
Bottle Rocket was an online games developer focused on the sports industry.
Director of Production
Promoted within six weeks from Technical Producer to Director of Production, leading a 16-person production and development team.
Launched ambitious multi-game arcades for Major League Baseball and the National HockeyLeague, and games for the NFL, NBA, MLS, and many teams in the English Premier League.
Add a Comment