Home PageRe-design Preview
October 2009
FOR BRAND ADVERTISERS. CONFIDENTIAL.
CONFIDENTIAL
New Home Page
Surfacing content that is most important to you
Facebook is simplifying the user experience on the home page byintroducing Top News and Recent Activity streams. Now, when users log onto Facebook for the first time in a while, they will see the most importantstories that they missed while they were away. From there, users cannavigate to the real-time stream and toggle between both views throughouttheir sessions. In addition to making it easier for users to view content thatis most relevant to them, this change also speeds up the time it takes for thehome page to load and makes birthday reminders more prominent.Ultimately, Facebook believes these changes will increase engagement onthe home page by surfacing more relevant stories to users.
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