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by Kevin Quinn
A White Paper
How Business Intelligence Should Work 
The Connection Between Strategic, Analytical, andOperational Initiatives
 
Bringing more than 25 years of software marketing and implementationexperience to his role as Vice President of Product Marketing for InformationBuilders, Kevin Quinn oversees the development of marketing for allproduct lines.Mr. Quinn has been credited with helping to define business intelligenceend-user categories through his creation of guidelines for using andemploying business intelligence tools. He has helped companies worldwidedevelop information deployment strategies that help accelerate decisionsand improve corporate performance. His efforts in this position have helpedpropel Information Builders WebFOCUS and iWay Software solutions tocategory leadership in their respective areas. Kevin is also the founder of Statswizard.Com, an interactive sports statistics Web site that leveragesbusiness intelligence functionality.Mr. Quinn holds a Bachelor of Science degree in Computer Science fromQueens College in Flushing, New York.
Kevin Quinn
 
IntroductionStrategic, Analytical, and Operational BI:How They Impact Each Other
 The Problem With BIHow It Should Work 
Types of BI Tools: Where They Fit In
Balanced Scorecards and Strategy MapsAnalytic Dashboards
How BI Should Work: Real-World Successes
Case Study: Automobile ManufacturerCase Study: Commercial Airline
Business Intelligence Maturity LevelConclusion
 Table of Contents
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