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White Paper

White Paper

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Published by api-18041057

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Published by: api-18041057 on Oct 20, 2009
Copyright:Attribution Non-commercial


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T C Rt  W Aatc
How third‐generation digital analytics tools will change your business forever –digital measurement thought leadership from Web Analytics Demystified
The Coming RevoluTion in Web AnAlyTiCs
 Table of Contents
The Coming RevoluTion in Web AnAlyTiCs
This white paper was written by Eric T. Peterson, CEO and PrincipalConsultant at Web Analytics Demystifed, and sponsored by SAS.The author welcomes your eedback on this white paper. About the Author
 Eric T. Peterson, CEO and Principal Consultant at Web Analytics Demystied,has worked in Web analytics since the late 1990s in a variety o roles includingpractitioner, consultant and analyst or several market‐leading companies.He is the author o three best‐selling books on the subject,
Web AnalyticsDemystied 
Web Site Measurement Hacks
The Big Book of Key Performance Indicators
, as well as one o the most popular Web analyticsbloggers at
. Mr. Peterson has committedmuch o his lie to the betterment o the Web analytics community, so much sothat Jim Sterne, President and co‐ounder o the Web Analytics Association,says, “Eric’s leadership in the industry in unparalleled, his devotion to thecommunity is legendary and his years o experience translate immediatelyinto strategic and tactical competitive advantage or everybody who workswith him.”
Web Analytics Demystifed
Web Analytics Demystied, ounded in 2007 by internationally known authorand ormer Jupiter Research analyst Eric T. Peterson, provides objectivestrategic guidance to companies striving to realize the ull potential o theirinvestment in Web analytics. By bridging the gap between measurementtechnology and business strategy, Web Analytics Demystied has providedguidance to hundreds o companies around the world, including many o thebest-known retailers, nancial services institutions and media properties onthe Internet.For more inormation on Eric T. Peterson and Web Analytics Demystied,please visit
, e-mail
, or call (503) 282‐2601.

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