Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
5Activity
0 of .
Results for:
No results containing your search query
P. 1
White Paper

White Paper

Ratings: (0)|Views: 118|Likes:
Published by api-18041057

More info:

Published by: api-18041057 on Oct 20, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/26/2015

pdf

text

original

 
WHITE PAPER
T C Rt  W Aatc
How third‐generation digital analytics tools will change your business forever –digital measurement thought leadership from Web Analytics Demystified
 
The Coming RevoluTion in Web AnAlyTiCs
 Table of Contents
 
The Coming RevoluTion in Web AnAlyTiCs
This white paper was written by Eric T. Peterson, CEO and PrincipalConsultant at Web Analytics Demystifed, and sponsored by SAS.The author welcomes your eedback on this white paper. About the Author
 Eric T. Peterson, CEO and Principal Consultant at Web Analytics Demystied,has worked in Web analytics since the late 1990s in a variety o roles includingpractitioner, consultant and analyst or several market‐leading companies.He is the author o three best‐selling books on the subject,
Web AnalyticsDemystied 
,
Web Site Measurement Hacks
and
The Big Book of Key Performance Indicators
, as well as one o the most popular Web analyticsbloggers at
www.Webanalyticsdemystifed.com
. Mr. Peterson has committedmuch o his lie to the betterment o the Web analytics community, so much sothat Jim Sterne, President and co‐ounder o the Web Analytics Association,says, “Eric’s leadership in the industry in unparalleled, his devotion to thecommunity is legendary and his years o experience translate immediatelyinto strategic and tactical competitive advantage or everybody who workswith him.”
Web Analytics Demystifed
Web Analytics Demystied, ounded in 2007 by internationally known authorand ormer Jupiter Research analyst Eric T. Peterson, provides objectivestrategic guidance to companies striving to realize the ull potential o theirinvestment in Web analytics. By bridging the gap between measurementtechnology and business strategy, Web Analytics Demystied has providedguidance to hundreds o companies around the world, including many o thebest-known retailers, nancial services institutions and media properties onthe Internet.For more inormation on Eric T. Peterson and Web Analytics Demystied,please visit
www.Webanalyticsdemystifed.com
, e-mail
eric.peterson@Webanalyticsdemystifed.com
, or call (503) 282‐2601.

Activity (5)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
cal88z liked this
jutah1325 liked this
jutah1325 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->