Embed Doc
Copy Link
Readcast
Collections

1
CommentGo Back

Download

Body of Business Proposal

Introduction

Computer shop business is one of the most in demand businesses here in Bulacan. Nowadays, internet cafes are really in demand because of the fast changing technology that the people embraced just like here in the Philippines. Some have their own laptops and bring it tointernet shops so that they could relax and at the same time prepare their assignments and paper works. The people today are very busy and would want to do their jobs in a beautiful and innovativeenvironment that could satisfy their needs and lessen their stress due to busy schedule.The proposed name of the firm is “AC COMPUTER SHOP”, it is a medium size unit thatwill operate and will offer an internet services. AC Computer Shop will be located at PoblacionBocaue, Bulacan.The owner will register the firm with the Department of Trade and Industry (DTI) and LocalGovernment Unit (LGU) concerned. The firm will be registered as single proprietorship. The business is about computer shop.The business will be renting a space along Hi-way near to Government Office, and schools.The target consumers are students, teachers, office workers, and nearby neighborhood especiallythose people whose relatives or loved ones are abroad.The two hundred (200) meter radius requirements as provided in the existing zoning codeand other applicable rules and regulations wherein computer shops and other similar establishmentsand places of amusements should be put up or constructed at least two hundred (200) meters awayfrom the church, schools, hospitals and other government offices shall be strictly complied with.

Objectives of the Project

The AC Computer Shop looks forward to be the most competitive shop in Bocaue andnearby towns of Bulacan. The proponent dreams of making profit and staying long in the business.For operating and establishing “AC COMPUTER SHOP”, I am having some objectives.1.To earn profit at less investments.2.To satisfy our customers providing best quality service at effective price.3.Providing the service at low cost by providing the best quality at affordable price.4.To know a fair return on the capital invested by the owner

Target Market

The large student and nearby neighborhood population will become an important part of theAC Computer Shop customer base. The student population continues to grow with the success of theeducational institutes. Access to the internet, entertainment, and the upscale ambiance will attract thestudents. Business community is growing rapidly with the addition of new companies day by day.1

AC Computer Shop will provide an opportunity to local and traveling professionals to check their e-mails communications; this will be an attracting entity for the middle income group and for the residents of Bocaue as they do not have access to the internet at their living places.

Market Growth

The market for the services AC Computer Shop will offer is growing rapidly. The computer shop hasn't come to this area yet, but similar services are growing rapidly on a global scale. Largecities that cater to large numbers of traveling business people have been saturated with businessesoffering the services AC Computer Shop will offer. Business people use the Internet services tocatch up on email and communications with their family. My area supports a population that hasmany of the same needs and interests of this larger group. The student population continues to growas the University grows in popularity with high-school graduates from out of state. These studentstend to have money and an interest in up-scale social centers. AC Computer Shop will target thesegroups with the use of fliers and tarpaulin.

Market Strategies

To penetrate the target market, different marketing strategies and promotions will beconsidered. Leaflets will be distributed and handed out to various business establishments, offices,schools, bus and jeepney stations, friends, and relatives. Games and services offered will bedisplayed on the store window. I will offer promo’s to attract the consumer like cheaper rate for computer rental, and membership card. I will put a tarpaulin on the place itself where my shop isstanding, promoting the opening of my computer shop also one month before the opening. To let the people know that there will be a new Computer Shop on the vicinity.Lastly, I will keep developing my skills by attending seminars to improve my knowledge andto be updated in this business.

Market Needs

As the popularity of internet continues to grow at an exponential rate, easy and affordableaccess is quickly becoming a necessity of life. Public wants access to the methods of communicationand volumes of information now available on the internet, and access at a cost they can afford and insuch a way that they are not socially, economically, and politically isolated.2

Marketing Strategies

I create some advertising strategies like I will print a thousand of fliers printed with the totalcost of Php. 908.00 (500 pieces on small fliers that cost Php. 220.50, while the second fliers are also500 pieces with the cost of Php. 687.50), a month before the opening me and my staff will distributethe fliers. I will also put tarpaulin on the place itself where my shop is standing a month before theopening. It will promote the services offered and also the opening of my Computer Shop. To let the people know that there will be a new Computer Shop on the vicinity. The tarpaulin size is 64” x100”and amounting Php. 497.75.

Management Strategies

Maintain a focus on quality products with bottom-line growth through cost reduction andoptimal performance. I also focus on technology and innovation to make sure our employees skillsare up to standard with today’s mode of production.

Details of the Proposal

In this chapter, I will discuss the product, the manufacturing process of my businessincluding the plant size and production schedule. I will also discuss the machinery and equipmentand also the other computer application that I will use in the business.In order for me to lessen my expenses, I purchase equipment in packages. I focus much in thehardware and software. I research on how much the hardware and software will cost me, through netsurfing.

The Services

The following services of AC Computer Shop are listed below:

•

Gaming

•

Typing

•

Searching the net

•

Printing/ Photocopying/Fax/Scanning

•

Down loads

•

Cd – burning

•

Computer Repair For gaming I will install popular online games like Warcraft, Counter strike, Battle Realms,Dance Audition, and Autojam. In typing I will install original Operating System of MS OfficeProfessional 2007 like MS Word, Excel, Power point, Access, Desktop Publishing. I will have printer, Scanner, Photocopier, and Fax Machine for the Printing, Photo copying, and faxing. ACComputer Shop will also offer other services like DVD/CD burning, Pay phone, and Computer Repair.3