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marketing strategies for piped natural gas

marketing strategies for piped natural gas

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Published by kamdica
marketing strategies for piped natural gas, mba project report
marketing strategies for piped natural gas, mba project report

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Published by: kamdica on Oct 20, 2009
Copyright:Attribution Non-commercial


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For more Notes, Presentations, Project Reports visita2zmba.blogspot.comhrmba.blogspot.commbafin.blogspot.com
1.0 Introduction
1.1 What is Natural Gas
? Natural gas is an organic compound that is formed deep with in the earth crust. Natural gas is primarily methane based. It is a safe fuel source that is commonly used in homes and business for cooking and heating in the form of Piped Natural Gas (PNG). In vehicles it is used in the form of Compressed Natural Gas (CNG).Table of properties of Natural GasComposition is 90 % Methane (CH
) and other hydrocarbonsColourColurlessOdourOdourlessSpecific gravity0.6 w.r.t aiBoiling point- 161.5
CMelting point- 185
CExplosive limit5% to 15% by volume in aiAuto ignition540
1.2 Background - Organization
Mahanagar Gas Limited (MGL) is one of India’s leading Natural Gas distribution companies.Established in 1995, MGL is a joint venture between GAIL (India) Ltd., the BG Group, (U.K)and the Government of Maharashtra.GAIL (India) Limited, a Navratna company, is a leader in the area of Gas Processing, City GasDistribution & Exploration in India and Abroad. GAIL has made an all-round contribution tocountry’s economy by its countrywide presence of Pipelines, Plants & Marketing network.BG Group (UK) is a leading player in the Global energy market. BG Group is a dynamic growing business with operation in 20 countries over five continents. The BG Group has remarkableexperience and expertise in all the areas of energy sector, particularly natural gas.The expertise & rich experience of both out established partners coupled with support fromGovernment of Maharashtra gives MGL an edge to provide world-class service.Over the past decade, MGL has to its credit the distinction of pioneering the natural gasdistribution network in Mumbai and its adjacent areas. An established household name in thecity, MGL’s gas is the solution to Maharashtra’s need for a cost effective and more environmentfriendly fuel. MGL’s vision envisages provision of safe, efficient and reliable energy andcontributing significantly to a pollution free environment. MGL today is an ISO 9001:2000 andISO-14001 certified organization.Over the years, MGL has been working to grow its Compressed Natural Gas (CNG) and Piped Natural Gas (PNG) distribution network in Mumbai and its outskirts. Today, MGL has alreadyconnected over 2,75,000 homes and 850 small commercial & industrial establishments. MGLalso supplies CNG to over 1,80,000 vehicles which include around 1,22,000 rickshaws and50,000 taxis in Mumbai, Thane and Mira-Bhayander though its wide-spread distribution network of over 200 kms of steel and 1800 kms of MDPE pipeline system and 123 CNG filling stations.
Presently, the use of CNG as fuel in Taxis, autos & transport vehicles along contributes to areduction in pollutants in the range of more than 6, 50,000 kg (650MT) per day.Safe and uninterrupted supply of gas to the customer is the priority of the company. To ensuresafety, MGL has as put in place robust systems & processes, which match up to the best in theworld. MGL adopted a Health, Safety, Security & Environment (HSS&E) Management system,which provides a Framework for continual improvement in its performance. An Emergencycontrol room with a toll free number 1800229944 is available 24 hrs a day, 365 days a year.Further “Dial-before-Dig” and continuous pipeline surveillance also contribute to the safety of the system.MGL has all the resources and competencies for the development of a gas distribution network.British Gas, UK has facilitated MGL an access to international best practices. MGL has 11operational offices in and around Mumbai, which ensure safe and reliable operation of itsnetworks. Not forgetting its social obligations, MGL been associated with number of Corporate SocialResponsibility initiatives. The company is also focused in raising awareness about the usage and benefits of 
Natural Gas –The Fuel of the Century.LOOKING AHEAD
MGL has an ambitious Plan to extend its distribution network in & around Mumbai, both for PNG and CNG, enhancement of CNG compression capacity and dispensing points for providingCNG to more &more vehicles as an ongoing activity. The areas to be covered adjoining Mumbaiare Thane – Belapur, Navi Mumbai, Kalyan, Dombivili Taloja and Panvel. 

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