Design Concepts & Concerns© 1997 NID, Ahmedabad© 1997 NID, Ahmedabad© 1997 NID, Ahmedabad© 1997 NID, Ahmedabad© 1997 NID, Ahmedabad
11111AEP Bridge SemesterAEP Bridge SemesterAEP Bridge SemesterAEP Bridge SemesterAEP Bridge SemesterNational Institute of DesignNational Institute of DesignNational Institute of DesignNational Institute of DesignNational Institute of DesignPaldi, Ahmedabad - 380 007.
16 October 1997
M P RanjanM P RanjanM P RanjanM P RanjanM P RanjanDesign is a responsibleand creative activitythat aims tounderstand humanneeds and aspirationsin order to generateeffective alternatesolutions that canresolve these needs. Byits very nature theprocess of design dealswith extremelycomplexinterrelationships ofissues and concerns ofthe user, theenvironment and thewell being of society insocial, technological and economicrealms. The designer is therefore in thearena of generating scenarios andspecifications and offering these forselection and decision within theframework of professionalcontributions offered to a wide varietyof clients. The nature and complexity ofdifferent design tasks may vary to agreat extent. Some tasks aretechnologically complex but mostdesign tasks deal with other realmsof complexity in the social,economic or psychologicaldimensions of users and thecommunity that supports theconduct and performance of thetask.Design has therefore moved frombeing an individual enterprise tothat of being a team effort with avariety of members being drawnfrom a large number of diversedisciplines, the selection dependingon the nature of the task and ourcurrent understanding of the same.Professional design has the furthercomplexity of beingconducted in an extremelycompetitive business andeconomic landscape where thedemands of time and qualityare stringent and isaccompanied by a very highdegree of risk. These pressureshave mandated a number ofcritical changes in theprocesses that designers andtheir collaborators employ inthe conduct of the designprogramme. Design hasborrowed work strategiesfrom all formal disciplineswhere effective approachesand methodologies have beeninnovated and developedthrough experience andresearch. The morphology of thedesign task has therefore become acomplex set of iterations thatrevisit the stages of defining andredefining the task leading toimproved understanding of thetask itself. In this process severalalternate scenarios are developedand examined critically and thismay lead to restatement of the veryproblem itself.Design thinking is distinctly differentfrom scientific and managementthinking styles in that the designerand the design team are willing to