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Siena
business
REPORT
IntoAfrica:
AMarketingStudentMeetsHerClients—HalfaWorldAway
     S     I     E     N     A
     c     o         l         l     e     g     e
SPRING 2009A MAGAZINE FOR SIENA COLLEGESCHOOL OF BUSINESS ALUMNI AND FRIENDS
SienaBusinessReport Spring09 Final REV:Layout 1 4/23/09 3:56 PM Page 1
 
2
 A MESSAGE FROM THE DEAN
WhatLeadershipReallyMeans
 James Nolan ’75, Ph.D.Dean of theSchool of Business
W
hen I hear news of yet another troubled bank, I wonder whatmight have happened if a Siena graduate had been in charge.It’s not that our graduates possess unique expertise in asset-backedsecurities or credit default swaps. What they do possess is Siena’s two greatgifts to them: a mature framework of values—focusing on service—and anexceptional breadth of perspective.I cannot overemphasize the importance of these two gifts. As I see it,our nation’s financial executives lost their way because they had littleknowledge outside of finance and no connection with the “real world.”Contrast this with the experience of Siena students: by helping the lessfortunate in myriad ways, by working with our communities’ most activecitizens, they have connected with a broad diversity of people and felt thecall to serve. This orientation equips them to make better decisions for thecommon good.In the School of Business, we encourage this at every turn. Throughinternships, our students observe the interaction of responsible leaders inthe business world. In class after class, they confront the delicate interplaybetween business and beliefs. In our faculty, they see role models whodevote their time to service leadership through participation in boards of directors and volunteer work.By the end of four years, Siena students have repeatedly faced thedilemma of dealing with specific business situations without giving uptheir values. When they step off the Siena campus and into the businessworld, they lead not only with sound business expertise, but with a levelhead and an open heart.See if you can spot the dedication to our different style of leadership asyou read through this issue. Listen to the voices of three Siena juniors de-scribing their experience at a U.S. Naval Academy leadership conference.Note Professor Seifert’s work to cultivate leadership in healthcare, a givingprofession if there ever was one. Consider what Lizzy VanHorn hasdone—and how she has grown—by using her business acumen in remoteKenyan villages.At Siena, service leadership is as central to our life as the friars whomodel it on campus every day. Our students have absorbed the lesson, andthey carry it with them as they go through life. That, more than anythingelse, is the reason I hold out great hope for the years ahead.
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SIENA COLLEGE SCHOOL OF BUSINESS MAGAZINESPRING 2009
4
The Naval Academy Files
4
Faculty Publications
6
A New Booster for Leadership Health
8
Into Africa
8
Faculty Awards and Recognition
10
Accounting for Change
10
Faculty Presentations
12
Program Updates
MARGARET GARNSEY 
, associate professor of accounting, had her article, “Automatic Classification ofFinancial Accounting Concepts,” published in the
Journal of Emerging Technologies in Accounting
.
ANDREA SMITH-HUNTER 
, associate professor of marketing and management, had papers accepted for conferences.
 
ON THE COVER
Senior Lizzy VanHorn’s marketing recommendations for a local foundation earned hera life-changing trip to Kenya. Story on page 8.
Siena Business Report
Spring 2009Published by Siena College515 Loudon RoadLoudonville, NY 12211-1462
Office of Strategic Communicationsand Integrated Marketing
Delcy Fox, Director
Editor 
Allison Maloney ’06Assistant Director of Communications
Contributing Writers
 John BackmanAllison Maloney ’06
Photographers
Sergio SericoloLizzy VanHorn ’09
Design and Production
Panarama Design
DEAN’S ADVISORY COUNCIL
Kenneth Blass ’83
President, Blass Communications
Erin M. Crotty
President, The Crotty Group, LLC
Terence Curran
Associate, The Hudson Group, LLC
Paul Goetz ’85
Managing Director, UHY, LLP
Matthew Gras ’95
Assistant Vice President, Senior Financial Advisor,Merrill Lynch
David Hancox ’75
Director of State and NYC Audits,NYS Comptroller’s Office
Michael Hickey ’76
President, Albany Financial Planners, Inc.
Charles J. Kavanaugh ’70
Consultant
Shaun P. Mahoney
President and Chief Executive Officer,Nextridge, Inc.
William Martin ’78
President and Founder, The Initiatives Group, LLC
 Joe Millington ’77
Managing Director, Gilbert Tweed Associates
 Jay Moore ’87
Vice President Commercial Learning,NBC Universal
Thomas Selfridge
CEO, Albany Valve and Fitting Company
Kevin Thompson ’87
Vice President and Corporate Controller,Marietta Corporation
 Judy Tomlinson
Vice President, Rose and Kiernan
Vincent Valenza
Attorney and Counselor at Law,McNamee, Lochner, Titus & Williams, P.C.
Lee M. Weiser, CPF
President, Frame of Mind
Ann Wendth
Director of External Relations,The Albany Academies
Mark Woroby ’81
Executive Director, Wildwood Foundation
Siena
business
REPORT
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