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Parapet Press
Parapet Press
Parapet Press
lifts the hood on marketing genius by revealing more than 131 real-world case studies youcan use in your business. Today.
Author:
Mike Keesee & AnkeshKothari
ISBN:
9780984108619
Format:
Soft bound, trade paper.
Pages:
256
Trim Size:
6 in. x 9 in.
Photographs & Illustrations:
none
Category:
Business/Marketing
Suggested Retail Price:
$14.95
Publication:
March, 2010
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YouTube videos and ongoing promotion atwww.TheStrategyDaddy.com.
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Facebook, Linked In and Wizard of Adspromotion.
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Other writers promoting and endorsingbook via blogs, websites, and newslet-ters.
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Michael Keesee is a business strategistand Wizard Of Ads partner guaranteed tomake many business people uncomfort-able. Mike, a veteran of television andradio, has a reputation for shaking upbusiness models to create successful po-sitioning and sales strategist that produceresults for small business. Mike’s creativegenius and ability to see opportunity isendless and with a career in broadcast,Mike has an infinite supply of marketingchallenges to fine tune his craft and mar-keting experience. Mike lives in Waco, butseems to spend most of his time travelingand consulting.
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A
nkesh Kothari writes, thinks, and speakslike a bulleted document, stripping out thefluff and looking at the real meat of things.While very disorganized as an individual,when it comes to business and market-ing Ankesh gets things done. A voraciousreader with a passion and unendingcuriosity for marketing, Ankesh providedthe countless hours of research, inter-views, and detail gathering to pull togethermore than 131 real-world case studiesfor the book. Ankesh is a part-time writer,full-time gopher and currently resides inMumbai, India.
Target Audience:
The Business Executive, The Marketing
Manager, and The Entrepreneur.
A
bout The Book:
F
or the executive
,MagicBulletswillhelpthembetterunderstandhowtheirproductsareseenbycustomerstherebyenablingthemtobetterdevelopproductsandmarketingmessagesthatworktoincreasesales.
F
or the manager
,MagicBulletswillclearlyidentifymethodologiesandtacticsfordevelopingastrategy,ahookorangle,fortheirproductsandservices.Managerswillalsoseehowcombiningcreativitywithstrategycreatesafirestormofsuccess.
F
or the entrepreneur
,MagicBulletsofferscasestudiesandtheirassociatedtacticsinawaythatcanactasabetterfilterthantheusualgutcheck.Entrepreneurswillseethestrategiesstrippeddowntothecoredriverssotheycanbeappliedtotheirbusiness.
About the AuthorsMarketing
Parapet Press is distributed by The Pediment Group, Inc. pediment.com109 SW 1st Street, Suite 168, Battle Ground, Washington 98604360-687-6731(voice) | 360-723-5407 (fax)
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