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 BUSINESS RESEARCH METHODS  PROPOSED BY: MUHAMMAD HUSSAIN (8361)
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Business Research MethodsSuperior University, Lahorehttp://www.superior.edu.pk 
A Proposal For:
Effects of Modern Advertisement on Children of Pakistan
I will conduct my study under the following criteria the whole picture is presented belowhow I have selected this topic.
Marketing
 
AdvertisementsModern Advertisements effects on childrenIn PakistanSubmitted To:
Prof. Muhammad Nadeem Iqbal
Email: Aakash1119@gmail.comCourse In charge of Business ResearchMethod, In Superior University Lahore
Submitted by:
Muhammad Hussain
Email: mhussain480@hotmail.com
 
M B A (B) Roll No. 8361
 
 BUSINESS RESEARCH METHODS  PROPOSED BY: MUHAMMAD HUSSAIN (8361)
Table of ContentAbstract………………………………………………………..03Building a theoretical framework for study…………………03Introduction & Background……………………………….....04
Problem Formulation…………………………………...06
Purpose statement……………………………………………..07Review of Literature…………………………………………..07Objective of Study…………………………………………… 11Data collection & Procedure…………………………………11Significance of Study………………………………………….12Research Question…………………………………………….12Research Methodology………………………………………..1211. Data analysis………………………………………………14Validity Procedure……………………………………………14Ethical issues…………………………………………………..14Table and Diagram……………………………………………15References …………………………………………………….18
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 BUSINESS RESEARCH METHODS  PROPOSED BY: MUHAMMAD HUSSAIN (8361)
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01. Abstract:
 
The study will investigate the advertisement effects on children in Pakistan.The primary focus of this study is to understanding the modern advertisement affects onChildren of middle level in Pakistan. The study will use sequential exploratory designwhich based on mixed method; the first phase of this study will use quantitative researchmethod in which data will be collected with the help of questionnaire and the second phase I will use qualitative techniques in which semi-structured interviews will beconducted. In the end results will be compared to each other to examine whether the bothfindings complement each other or not.
02. Building a theoretical framework for study
The writer of “Research Design” John W. Creswell claim in his book that “the proposaldeveloper needs to consider three framework elements: philosophical assumptions aboutwhat constitutes knowledge claims; general procedures of research called strategies of inquiry; and detailed procedures of data collection, analysis and writing, called methods.”
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Philosophical Assumptions: I will use pragmatism approach and sequential procedures will be employed, I will personally conduct the surveys for datacollection. The study is deductive in approach as many other studies are availableon this topic but in Pakistani context there are many few studies.
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Strategies of Inquiry: The sequential procedures will use the qualitative method infirst phase by conducting the semi-structured interviews and in second phase Iwill use the questionnaire.
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Data Collection: Data will be collected from the school children and I will personally visit the research place to collect the data.The assumptions of John W. Creswell are very much related with the ideas of Crotty(1998) who suggest the four questions for the preparation of framework. That are written below.
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What is epistemology?
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What is theoretical perspective?
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mhussain480

Hi.........Really sorry for replying too late actually i am working on data collection of that subject. Now I have collected data from schools and completed my report. soon i will share it in final draft. This is my yahoo id where we can discuss it. mhussain480@yahoo.com Regards!! M hussain

reply02 / 18 / 2010
arly levis

i want the writer name, year of publishing, the publisher, volume-coz i need it as my source

reply01 / 19 / 2010
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