Chapter 9
Creating Brand EquityPresented By: Rose BunnOctober 14, 2009
Address The Following
1.What is a brand & how does branding work?2.What is brand equity?3.How is brand equity built, measured, &managed?4.What are the important decisions indeveloping a branding strategy?
What Is Brand Equity
Brand: “a name, term, sign, symbol, or design,or combination of them, intended to identifythe goods or services of one seller or groupof sellers & to differentiate them from thoseof competitors”
Thus, a product or service whose dimensionsdifferentiate it in some way from otherproducts or services designed to satisfy thesame need.
This need can be functional, rational, tangible,symbolic, emotional or intangible.
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Chapter 9ppt creating brand equity
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| Upload Date: | 10/21/2009 |
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really good job. please upload more for marketing management.
i cant download this document plz help
u cant download it but u can easily save it by per page to (shift+ctrl+printscreen) thrugh this key