MOTION BY MAYOR ERIC GARCETTI & SUPERVISOR DON KNABE Item 37 - Customer Experience Technology, Enhancements, & Innovations

March 20, 2014 MTAs report to use technology on improving the customer experience on bus and rail includes important information on existing and proposed projects. However, the report does not go far enough in terms of cutting edge technology trends, as well as providing specific funding for low-hanging fruit initiatives. For example, places with high pedestrian traffic are increasingly being mapped by mobile devices; examples include the Shinjuku Station (Tokyo), Las Ramblas (Barcelona), and Alexanderplatz (Berlin). Doing so allows mobile users, especially our disabled community, to have a better sense of context awareness. This mapping also helps with public safety and first responders in an unforeseen catastrophe. Wireless Internet connectivity has become an important part of everyday life. Having connectivity in the subways means that people can be productive, informed, enlightened, and amused, turning time on the subway into useful time. With wireless connectivity changing rapidly it is important that a specific technology not be chosen for overly long periods of time. Rather, laying fiber optic cable and deploying flexible infrastructure within a private/public framework with mobile network operators and service providers is key. Lastly, travel tickets and user recognition technologies are evolving rapidly in mobile. Google Now and Apple Passport are used widely today for travel (e.g. airline tickets, rail tickets, etc.). MTA should look at alternatives to Near Field Communication (NFC) technology which will allow for personalized services to be automatically delivered to the rider's mobile smartphone or tablet (e.g. trip alerts, reminders, and other concierge services). Leveraging mobile also allows for riders to use their same device to access an ever-wider variety of city and county services, from paying for parking to receiving emergency alerts. CONTINUED

Each of these commitments will require MTA to prioritize technology funding in their budgeting process. However, there is an opportunity to reprogram some existing funding that was previously awarded for similar technology programs. I, THEREFORE, MOVE THAT the MTA Board of Directors Direct the CEO to: 1. Implement a platform to provide real-time inter-modal navigation for mobile devices, including but not limited to: A. The ability for third-party applications to receive real-time transit data (e.g. bus and train arrivals). B. Indoor and outdoor navigation (e.g. triangulated Wi-Fi underground and Global Positioning System augmentation). C. Proximity awareness that support concierge services, the physically disabled, and other use cases. 2. Evaluate and implement wireless broadband Internet connectivity services across all transportation modes and stations for mobile devices with cellular and Wi-Fi. 3. Develop alternative mobile-based payment and concierge services beyond NFC to take touch-less proximity awareness and payments from mobile devices. 4. Reallocate existing funding previously awarded to similar technology programs outlined above and in MTAs receive-and-file staff report due to the lack of significant regional impact and uncertainty of implementation; this includes the following projects awarded to the City of Los Angeles: A. Gold Line Wi-Fi B. Downtown L.A. Alternatives Green Transit Modes Trial Program C. Experience L.A.'s Historic Cultural Neighborhood Connections 5. Incorporate the above into the Board adopted technology investment strategy that is currently being developed. 6. Report back by July 2014, and quarterly thereafter, on the implementation of all of the above. ###