The purpose of this project is to understand web analytics and web sitedesign theory and then to apply the theories and analytics to a personalblog. A baseline of the blog will be compared to the updated blog to see if the changes had any impact on the level of usage or the type of usage. Atthe end of each section I will give a short thought on the research calledRants, basically my opinion, random thoughts, rants…
Web Analytics
What is a website really worth? Is there any possible way to put a realvalue on it? Numerous people and companies have made even morenumerous attempts to quantify a website’s value to a business. Everyonehas encountered the “clicker”, the little number clicker that displays thenumber of “hits” or visits that a web page has received. Exactly how manydifferent users visited, how many of those “hits” where from the sameperson? Where was the traffic concentrated? Right now the little “clicker”that could seems a bit inadequate. There has to be a better way to track theperformance of a website…
What Is It?
Meet web analytics,” the measurement, collection, analysis andreporting of internet data for the purposes of understanding and optimizingweb usage” (Wikipedia-Analytics). In short, now the information to beginquantifying a websites business value is available. With web analytics abusiness can find out how a visitor found the website, what pages the visitorlooked at, what they bought, when they visited, etc., all of this can help abusiness figure out how improve their website to better serve the visitors.Analytics involves gathering the data and using that data to make a decision.Web analytics grabs this data from all sorts of sources but there are twomain ways that that web analytics collect data.
How Is It Used?
One approach is to include JavaScript code on each web page that willsend user activity to the analytics provider. The second approach is calledthe log file or log analysis method. Log analysis refers to “tracking files thatrecord user behavior”(
Web Data)Each approach has its benefits: log analysis
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