I would also thankful to my professor
Mrs. SHITAL PADHIYAR,
who has guided me duringthe whole management thesis. He sincerely deserves an appreciation for his guidance andmentorship. I also great fully acknowledge all the faculty member of ICFAI National College for providing me direct or indirect aid.It gives me an immense pleasure to convey my profound gratitude & sincere thanks to mymentor Mr
. IRFAN SHEIKH,
employee of Dhiraj Fashion World, athwagate, Surat for authentic interest & providing us valuable guidance in my management thesis.Last but not least I would also thank my parents and friend circle for their continuousencouragement and moral support during the research project and other people who helped me in preparing this report, directly and indirectly.
India is witnessing an unprecedented consumption boom. The economy is growing between 8 to10 percent and the resulting improvements in income dynamics along with factors like favorabledemographics and spending patterns are driving the consumption demand. Indian Retail Industryis ranked among the ten largest retail markets in the world. The attitudinal shift of the Indianconsumer in terms of "Choice Preference", "Value for Money" and the emergence of organizedretail formats have transformed the face of Retailing in India. The Indian retail industry iscurrently estimated to be a US$ 200 billion industry and organized Retailing comprises of 3 per