Professional Documents
Culture Documents
4! 24! 12!
5! 21! 17!
19! 11!
13! 3! 18! 1!
9! 2!
1! 2! 3! 4! 5! 6! 7! 8!
17! SINGAPORE 18! SOUTH AFRICA 19! SOUTH KOREA 20! TURKEY 21! THAILAND 22! UNITED ARAB EMIRATES 23! UNITED KINGDOM 24! UNITED STATES
wearesocial.sg @wearesocialsg 2
We Are Social
We Are Social
wearesocial.sg @wearesocialsg 3
GLOBAL OVERVIEW
We Are Social
wearesocial.sg @wearesocialsg 4
JAN 2014
7,095,476,818
TOTAL WORLD POPULATION
2,484,915,152
INTERNET USERS
1,856,680,860
ACTIVE SOCIAL NETWORK USERS
6,572,950,124
MOBILE SUBSCRIBERS MOBILE PENETRATION
93%
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg @wearesocialsg 5
JAN 2014
5% 7%
6% 7%
EAST ASIA CENTRAL ASIA
NORTH AMERICA
6% 13%
10% 8%
MIDDLE EAST
5% 11%
11% 5%
2% 4% 5% 1%
SOUTH ASIA
1% 2%
22% 30%
37% 22%
CENTRAL AMERICA
4% 4%
3% 3%
4% 3%
SOUTHEAST ASIA
23%
AFRICA
6% 18%
9% 6%
9% 11%
8% 4% 11%
SOUTH AMERICA
POPULATION INTERNET USERS SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS
16% 8%
6% 8%
10% 8%
OCEANIA
1% 1%
1% 1%
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg @wearesocialsg 6
JAN 2014
NORTH AMERICA
WESTERN EUROPE
54%!
81%!
78%! 37%!
CENTRAL AMERICA
29%! 12%!
SOUTH ASIA
CENTRAL ASIA
48%! 25%!
EAST ASIA
34%!
MIDDLE EAST
SOUTHEAST ASIA
47%!
SOUTH AMERICA
18%!
AFRICA
63%!
OCEANIA
wearesocial.sg @wearesocialsg 7
JAN 2014
81%! 78%!
WESTERN EUROPE
SOUTH AMERICA
MIDDLE EAST
wearesocial.sg @wearesocialsg 8
SOUTHEAST ASIA
WORLD AVERAGE
NORTH AMERICA
OCEANIA
CENTRAL AMERICA
CENTRAL ASIA
AFRICA
SOUTH ASIA
EAST ASIA
JAN 2014
NORTH AMERICA
WESTERN EUROPE
33%!
56%!
44%! 24%!
CENTRAL AMERICA
5%! 7%!
SOUTH ASIA
CENTRAL ASIA
43%! 26%!
EAST ASIA
34%!
MIDDLE EAST
SOUTHEAST ASIA
44%!
SOUTH AMERICA
7%!
AFRICA
44%!
OCEANIA
wearesocial.sg @wearesocialsg 9
JAN 2014
56%!
44%!
44%!
44%!
43%! 34%!
7%!
7%!
5%!
WESTERN EUROPE
WORLD AVERAGE
SOUTH AMERICA
MIDDLE EAST
SOUTHEAST ASIA
NORTH AMERICA
AFRICA
SOUTH ASIA
EAST ASIA
OCEANIA
CENTRAL AMERICA
wearesocial.sg @wearesocialsg 10
CENTRAL ASIA
JAN 2014
FACEBOOK QQ QZONE WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER TUMBLR TENCENT WEIBO
230 M 220 M
We Are Social Sources: most recent user data in company press releases, correct as at January 2014
wearesocial.sg @wearesocialsg 11
JAN 2014
NORTH AMERICA
WESTERN EUROPE
151%!
101%!
129%! 112%!
CENTRAL AMERICA
90%! 72%!
SOUTH ASIA
CENTRAL ASIA
92%! 109%!
EAST ASIA
89%!
MIDDLE EAST
SOUTHEAST ASIA
124%!
SOUTH AMERICA
67%!
AFRICA
94%!
OCEANIA
wearesocial.sg @wearesocialsg 12
JAN 2014
151%! 129%!
124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! 72%! 67%!
WESTERN EUROPE
MIDDLE EAST
WORLD AVERAGE
SOUTH AMERICA
SOUTH ASIA
SOUTHEAST ASIA
NORTH AMERICA
CENTRAL ASIA
OCEANIA
wearesocial.sg @wearesocialsg 13
CENTRAL AMERICA
AFRICA
EAST ASIA
JAN 2014
NORTH AMERICA
WESTERN EUROPE
39%!
72%!
55%! 13%!
CENTRAL AMERICA
16%! 4%!
SOUTH ASIA
CENTRAL ASIA
28%! 18%!
EAST ASIA
8%!
MIDDLE EAST
SOUTHEAST ASIA
23%!
SOUTH AMERICA
7%!
AFRICA
66%!
OCEANIA
wearesocial.sg @wearesocialsg 14
JAN 2014
72%! 66%!
55%!
16%!
WESTERN EUROPE
SOUTH AMERICA
MIDDLE EAST
SOUTHEAST ASIA
WORLD AVERAGE
NORTH AMERICA
CENTRAL ASIA
OCEANIA
wearesocial.sg @wearesocialsg 15
CENTRAL AMERICA
AFRICA
EAST ASIA
JAN 2014
NORTH AMERICA
WESTERN EUROPE
127M!
252M!
228M! 37M!
CENTRAL AMERICA
18M! 61M!
SOUTH ASIA
CENTRAL ASIA
444M! 112M!
EAST ASIA
15M!
MIDDLE EAST
SOUTHEAST ASIA
93M!
SOUTH AMERICA
83M!
AFRICA
24M!
OCEANIA
wearesocial.sg @wearesocialsg 16
JAN 2014
NORTH AMERICA
351,300,266
TOTAL POPULATION 82% URBAN 18% RURAL
284,093,742
INTERNET USERS
197,033,600
ACTIVE SOCIAL NETWORK USERS
353,899,984
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
101%
wearesocial.sg @wearesocialsg 17
JAN 2014
CENTRAL AMERICA
195,127,178
TOTAL POPULATION 71% URBAN 29% RURAL
66,034,487
INTERNET USERS
66,951,880
ACTIVE SOCIAL NETWORK USERS
173,787,140
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
89%
wearesocial.sg @wearesocialsg 18
JAN 2014
SOUTH AMERICA
408,157,815
TOTAL POPULATION 83% URBAN 17% RURAL
193,655,950
INTERNET USERS
179,145,980
ACTIVE SOCIAL NETWORK USERS
508,079,743
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
124%
wearesocial.sg @wearesocialsg 19
JAN 2014
WESTERN EUROPE
416,767,521
TOTAL POPULATION 77% URBAN 23% RURAL
326,197,681
INTERNET USERS
185,034,740
ACTIVE SOCIAL NETWORK USERS
538,572,700
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
129%
wearesocial.sg @wearesocialsg 20
JAN 2014
174,727,847
INTERNET USERS
106,440,000
ACTIVE SOCIAL NETWORK USERS
486,919,115
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
151%
wearesocial.sg @wearesocialsg 21
JAN 2014
MIDDLE EAST
279,192,238
TOTAL POPULATION 72% URBAN 28% RURAL
102,346,717
INTERNET USERS
66,900,000
ACTIVE SOCIAL NETWORK USERS
311,419,837
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
112%
wearesocial.sg @wearesocialsg 22
JAN 2014
AFRICA
39% URBAN 61% RURAL
1,125,664,947
TOTAL POPULATION
205,185,547
INTERNET USERS
79,851,240
ACTIVE SOCIAL NETWORK USERS
750,257,377
ACTIVE MOBILE SUBSCRIPTIONS
wearesocial.sg @wearesocialsg 23
JAN 2014
CENTRAL ASIA
113,197,987
TOTAL POPULATION 38% URBAN 62% RURAL
32,444,899
INTERNET USERS
5,740,000
ACTIVE SOCIAL NETWORK USERS
102,433,527
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
90%
wearesocial.sg @wearesocialsg 24
JAN 2014
SOUTH ASIA
31% URBAN 69% RURAL
1,630,919,286
TOTAL POPULATION
188,303,759
INTERNET USERS
112,696,000
ACTIVE SOCIAL NETWORK USERS
1,173,703,583
ACTIVE MOBILE SUBSCRIPTIONS
wearesocial.sg @wearesocialsg 25
JAN 2014
EAST ASIA
56% URBAN 44% RURAL
1,584,806,482
TOTAL POPULATION
756,093,363
INTERNET USERS
678,728,200
ACTIVE SOCIAL NETWORK USERS
1,451,087,957
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
92%
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
wearesocial.sg @wearesocialsg 26
JAN 2014
SOUTHEAST ASIA
630,551,581
TOTAL POPULATION 45% URBAN 55% RURAL
155,173,606
INTERNET USERS
161,996,000
ACTIVE SOCIAL NETWORK USERS
688,607,654
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
109%
wearesocial.sg @wearesocialsg 27
JAN 2014
OCEANIA
36,425,600
TOTAL POPULATION 71% URBAN 29% RURAL
23,025,488
INTERNET USERS
16,163,220
ACTIVE SOCIAL NETWORK USERS
34,181,507
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
94%
wearesocial.sg @wearesocialsg 28
JAN 2014
53%! 86%!
CANADA
80%!
USA
ITALY
CHINA INDIA
12%! 42%! 26%!
84%! 79%!
JAPAN
38%!
53%! 32%!
MEXICO BRAZIL
49%!
NIGERIA
SAUDI ARABIA
THAILAND
SINGAPORE 73%!
15%!
INDONESIA
41%!
81%!
ARGENTINA
55%!
SOUTH AFRICA
AUSTRALIA
wearesocial.sg @wearesocialsg 29
JAN 2014
87%! 86%!
35%!
12%!
MEXICO
WORLD AVERAGE
FRANCE
SINGAPORE
UAE
POLAND
JAPAN
BRAZIL
ITALY
SOUTH AFRICA
SAUDI ARABIA
THAILAND
TURKEY
CANADA
AUSTRALIA
GERMANY
ARGENTINA
SOUTH KOREA
wearesocial.sg @wearesocialsg 30
INDONESIA
RUSSIA
CHINA
NIGERIA
INDIA
USA
UK
BRAZIL
2.4! 2.5! 2.5! 3.2! 2.0! 2.4! 3.0! 3.4! 3.1! 1.4! 3.0! 1.4! 2.6! 1.9! 1.9! 2.1! 5.2! 5.2! 5.2! 5.1! 5.0! 5.0! 4.9! 4.9! 4.9! 4.9! 4.8! 4.7! 5.3! 5.4! 5.5! 5.6!
6.1!
SOUTH AFRICA INDONESIA MEXICO SINGAPORE USA UAE ARGENTINA THAILAND POLAND SAUDI ARABIA RUSSIA INDIA CANADA TURKEY WEIGHTED AVERAGE ITALY CHINA AUSTRALIA UK FRANCE GERMANY JAPAN SOUTH KOREA
N/A! 1.0! 1.6! 1.0! 1.5! 3.5! 3.5! 3.8! 1.7! 1.5! 4.2! 4.1!
JAN 2014
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
wearesocial.sg @wearesocialsg 31
NIGERIA
JAN 2014
33%! 55%!
CANADA
56%!
USA
ITALY
CHINA INDIA
7%! 46%! 36%!
27%! 17%!
JAPAN
43%!
28%! 6%!
MEXICO BRAZIL
43%!
NIGERIA
SAUDI ARABIA
THAILAND
SINGAPORE 59%!
25%!
INDONESIA
20%!
57%!
ARGENTINA
56%!
SOUTH AFRICA
AUSTRALIA
wearesocial.sg @wearesocialsg 32
JAN 2014
50%! 82%!
CANADA
75%!
USA
ITALY
CHINA INDIA
12%! 42%! 25%!
74%! 58%!
JAPAN
37%!
51%! N/A!
MEXICO BRAZIL
48%!
NIGERIA
SAUDI ARABIA
THAILAND
SINGAPORE 70%!
15%!
INDONESIA
40%!
73%!
ARGENTINA
54%!
SOUTH AFRICA
AUSTRALIA
wearesocial.sg @wearesocialsg 33
JAN 2014
80%!
31%!
28%!
MEXICO
WORLD AVERAGE
SINGAPORE
FRANCE
UAE
ITALY
BRAZIL
THAILAND
SAUDI ARABIA
TURKEY
JAPAN
AUSTRALIA
CANADA
GERMANY
ARGENTINA
INDONESIA
RUSSIA
POLAND
CHINA
INDIA
USA
SOUTH KOREA
wearesocial.sg @wearesocialsg 34
SOUTH AFRICA
NIGERIA
UK
JAN 2014
82%! 81%! 76%! 75%!
58%!
56%!
54%!
54%!
51%!
50%!
25%!
15%!
12%!
N/A!
UAE
SINGAPORE
FRANCE
AUSTRALIA
JAPAN
SOUTH AFRICA
CANADA
CHINA
SOUTH KOREA
SAUDI ARABIA
MEXICO
TURKEY
GERMANY
WEIGHTED AVERAGE
INDIA
ARGENTINA
wearesocial.sg @wearesocialsg 35
INDONESIA
POLAND
THAILAND
NIGERIA
USA
ITALY
RUSSIA
BRAZIL
UK
JAN 2014
4.3! 3.8!
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
3.0!
2.9!
2.2!
2.2!
2.1!
N/A!
MEXICO
TURKEY
SINGAPORE
WEIGHTED AVERAGE
GERMANY
UAE
POLAND
FRANCE
ITALY
THAILAND
BRAZIL
SOUTH AFRICA
AUSTRALIA
CANADA
CHINA
SOUTH KOREA
SAUDI ARABIA
JAPAN
INDIA
UK
ARGENTINA
INDONESIA
wearesocial.sg @wearesocialsg 36
NIGERIA
USA
RUSSIA
JAN 2014
184%! 76%!
CANADA
103%!
USA
ITALY
CHINA INDIA
73%! 89%! 125%!
110%! 109%!
JAPAN
87%!
197%! 65%!
MEXICO BRAZIL
134%!
NIGERIA
SAUDI ARABIA
THAILAND
SINGAPORE 148%!
112%!
INDONESIA
141%!
110%!
ARGENTINA
138%!
SOUTH AFRICA
AUSTRALIA
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
wearesocial.sg @wearesocialsg 37
UAE SAUDI ARABIA RUSSIA ITALY SINGAPORE SOUTH AFRICA ARGENTINA BRAZIL GERMANY POLAND UK THAILAND INDONESIA AUSTRALIA SOUTH KOREA FRANCE JAPAN USA WORLD AVERAGE CHINA MEXICO TURKEY CANADA INDIA NIGERIA
252%! 197%! 184%! 158%! 148%! 141%! 138%! 134%! 133%! 132%! 130%! 125%! 112%! 110%! 110%! 109%! 109%! 103%! 93%! 89%! 87%! 84%! 76%! 73%! 65%!
JAN 2014
We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
wearesocial.sg @wearesocialsg 38
We Are Social
wearesocial.sg @wearesocialsg 39
ARGENTINA
We Are Social
wearesocial.sg @wearesocialsg 40
JAN 2014
23,543,412
INTERNET USERS
24,000,000
ACTIVE FACEBOOK USERS
58,599,390
ACTIVE MOBILE SUBSCRIPTIONS
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
5H 11M
42%
3H 25M
wearesocial.sg @wearesocialsg 42
JAN 2014
54%
4H 17M
59%
21%
wearesocial.sg @wearesocialsg 43
JAN 2014
ANY SOCIAL NETWORK
GOOGLE+
BADOO
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
wearesocial.sg @wearesocialsg 44
JAN 2014
31%
86%
85%
25%
wearesocial.sg @wearesocialsg 45
AUSTRALIA
We Are Social
wearesocial.sg @wearesocialsg 46
JAN 2014
RURAL
18,129,727
INTERNET USERS
12,800,000
ACTIVE FACEBOOK USERS
24,400,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
110%
wearesocial.sg @wearesocialsg 47
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
4H 30M
59%
1H 40M
wearesocial.sg @wearesocialsg 48
JAN 2014
73%
2H 05M
55%
14%
wearesocial.sg @wearesocialsg 49
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
wearesocial.sg @wearesocialsg 50
JAN 2014
65%
90%
78%
41%
wearesocial.sg @wearesocialsg 51
BRAZIL
We Are Social
wearesocial.sg @wearesocialsg 52
JAN 2014
99,357,737
INTERNET USERS
86,000,000
ACTIVE FACEBOOK USERS
268,440,423
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
134%
wearesocial.sg @wearesocialsg 53
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
6H 03M
39%
2H 26M
wearesocial.sg @wearesocialsg 54
JAN 2014
48%
3H 08M
59%
24%
wearesocial.sg @wearesocialsg 55
JAN 2014
GOOGLE+
ORKUT
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
wearesocial.sg @wearesocialsg 56
JAN 2014
26%
89%
82%
30%
wearesocial.sg @wearesocialsg 57
CANADA
We Are Social
wearesocial.sg @wearesocialsg 58
JAN 2014
29,760,764
INTERNET USERS INTERNET PENETRATION
86%
19,000,000
ACTIVE FACEBOOK USERS
26,263,000
ACTIVE MOBILE SUBSCRIPTIONS
wearesocial.sg @wearesocialsg 59
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
4H 53M
58%
1H 51M
wearesocial.sg @wearesocialsg 60
JAN 2014
82%
2H 19M
46%
9%
wearesocial.sg @wearesocialsg 61
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
wearesocial.sg @wearesocialsg 62
JAN 2014
56%
89%
77%
27%
wearesocial.sg @wearesocialsg 63
CHINA
We Are Social
wearesocial.sg @wearesocialsg 64
JAN 2014
1,349,585,838
TOTAL POPULATION
590,560,000
INTERNET USERS
623,300,000
ACTIVE QZONE USERS
1,206,553,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
89%
wearesocial.sg @wearesocialsg 65
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
4H 31M
43%
1H 55M
wearesocial.sg @wearesocialsg 66
JAN 2014
42%
1H 30M
51%
24%
wearesocial.sg @wearesocialsg 67
JAN 2014
SINA WEIBO
QZONE
TENCENT WEIBO
TENCENT
YOUKU
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
wearesocial.sg @wearesocialsg 68
JAN 2014
47%
96%
98%
69%
wearesocial.sg @wearesocialsg 69
FRANCE
We Are Social
wearesocial.sg @wearesocialsg 70
JAN 2014
54,473,474
INTERNET USERS INTERNET PENETRATION
83%
28,000,000
ACTIVE FACEBOOK USERS
72,180,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
109%
wearesocial.sg @wearesocialsg 71
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
4H 07M
54%
0H 58M
wearesocial.sg @wearesocialsg 72
JAN 2014
68%
1H 29M
41%
10%
wearesocial.sg @wearesocialsg 73
JAN 2014
GOOGLE+
VIADEO
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
wearesocial.sg @wearesocialsg 74
JAN 2014
42%
88%
74%
26%
wearesocial.sg @wearesocialsg 75
GERMANY
We Are Social
wearesocial.sg @wearesocialsg 76
JAN 2014
68,296,919
INTERNET USERS INTERNET PENETRATION
84%
28,000,000
ACTIVE FACEBOOK USERS
107,700,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
133%
wearesocial.sg @wearesocialsg 77
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
3H 46M
62%
1H 27M
wearesocial.sg @wearesocialsg 78
JAN 2014
74%
1H 25M
46%
13%
wearesocial.sg @wearesocialsg 79
JAN 2014
GOOGLE+
OTHER
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
wearesocial.sg @wearesocialsg 80
JAN 2014
40%
88%
76%
32%
wearesocial.sg @wearesocialsg 81
INDIA
We Are Social
wearesocial.sg @wearesocialsg 82
JAN 2014
1,220,800,359
TOTAL POPULATION
151,598,994
INTERNET USERS
90,000,000
ACTIVE FACEBOOK USERS
7% FACEBOOK PENETRATION
893,862,000
ACTIVE MOBILE SUBSCRIPTIONS
wearesocial.sg @wearesocialsg 83
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
4H 54M
11%
2H 36M
wearesocial.sg @wearesocialsg 84
JAN 2014
12%
2H 26M
57%
29%
wearesocial.sg @wearesocialsg 85
JAN 2014
GOOGLE+
ORKUT
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
wearesocial.sg @wearesocialsg 86
JAN 2014
13%
95%
91%
54%
wearesocial.sg @wearesocialsg 87
INDONESIA
We Are Social
wearesocial.sg @wearesocialsg 88
JAN 2014
38,191,873
INTERNET USERS
62,000,000
ACTIVE FACEBOOK USERS
281,963,665
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
112%
wearesocial.sg @wearesocialsg 89
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
5H 27M
14%
2H 30M
wearesocial.sg @wearesocialsg 90
JAN 2014
15%
2H 54M
74%
32%
wearesocial.sg @wearesocialsg 91
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
wearesocial.sg @wearesocialsg 92
JAN 2014
14%
94%
95%
57%
wearesocial.sg @wearesocialsg 93
ITALY
We Are Social
wearesocial.sg @wearesocialsg 94
JAN 2014
35,531,527
INTERNET USERS
26,000,000
ACTIVE FACEBOOK USERS
97,226,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
158%
wearesocial.sg @wearesocialsg 95
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
4H 42M
46%
1H 59M
wearesocial.sg @wearesocialsg 96
JAN 2014
54%
2H 29M
47%
16%
wearesocial.sg @wearesocialsg 97
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
wearesocial.sg @wearesocialsg 98
JAN 2014
41%
92%
84%
30%
wearesocial.sg @wearesocialsg 99
JAPAN
We Are Social
JAN 2014
100,684,474
INTERNET USERS
22,000,000
ACTIVE FACEBOOK USERS
138,362,823
ACTIVE MOBILE SUBSCRIPTIONS
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
3H 27M
48%
1H 01M
JAN 2014
58%
0H 45M
11%
5%
JAN 2014
MIXI
GOOGLE+
TUMBLR
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
25%
89%
81%
44%
MEXICO
We Are Social
JAN 2014
44,173,551
INTERNET USERS
50,000,000
ACTIVE FACEBOOK USERS
100,785,917
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
87%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
5H 22M
33%
3H 10M
JAN 2014
37%
3H 46M
59%
21%
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
37%
95%
91%
39%
NIGERIA
We Are Social
JAN 2014
55,930,391
INTERNET USERS
11,200,000
ACTIVE FACEBOOK USERS
6% FACEBOOK PENETRATION
114,000,000
ACTIVE MOBILE SUBSCRIPTIONS
POLAND
We Are Social
JAN 2014
24,969,935
INTERNET USERS
11,800,000
ACTIVE FACEBOOK USERS
50,840,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
132%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
4H 59M
45%
1H 21M
JAN 2014
56%
1H 37M
27%
9%
JAN 2014
NASZAKLASA
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
35%
90%
78%
28%
RUSSIA
We Are Social
JAN 2014
75,926,004
INTERNET USERS
46,800,000
ACTIVE VKONTAKTE USERS
261,886,329
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
184%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
4H 56M
36%
1H 22M
JAN 2014
50%
2H 11M
46%
12%
JAN 2014
VKONTAKTE
ODNOKLASSNIKI
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
36%
93%
82%
39%
SAUDI ARABIA
We Are Social
JAN 2014
14,328,632
INTERNET USERS
7,600,000
ACTIVE FACEBOOK USERS
53,012,322
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
197%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
4H 57M
47%
3H 01M
JAN 2014
51%
2H 48M
51%
20%
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
73%
89%
83%
31%
SINGAPORE
We Are Social
JAN 2014
3,971,318
INTERNET USERS
3,200,000
ACTIVE FACEBOOK USERS
8,063,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
148%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
5H 16M
64%
1H 57M
JAN 2014
70%
2H 10M
49%
18%
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
72%
96%
87%
44%
SOUTH AFRICA
We Are Social
JAN 2014
20,012,275
INTERNET USERS
9,800,000
ACTIVE FACEBOOK USERS
68,394,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
141%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
5H 37M
38%
2H 29M
JAN 2014
40%
3H 02M
59%
19%
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
40%
92%
89%
30%
SOUTH KOREA
We Are Social
JAN 2014
41,091,681
INTERNET USERS INTERNET PENETRATION
84%
13,000,000
ACTIVE FACEBOOK USERS
53,624,427
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
110%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
3H 27M
75%
1H 35M
JAN 2014
74%
1H 01M
37%
17%
JAN 2014
GOOGLE+
ME2DAY
NATE CONNECT
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
73%
94%
94%
56%
THAILAND
We Are Social
JAN 2014
17,779,139
INTERNET USERS
24,000,000
ACTIVE FACEBOOK USERS
84,075,036
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
125%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
5H 07M
24%
3H 04M
JAN 2014
25%
3H 39M
50%
36%
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
31%
95%
94%
51%
TURKEY
We Are Social
JAN 2014
35,990,932
INTERNET USERS
36,000,000
ACTIVE FACEBOOK USERS
68,000,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
84%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
4H 51M
36%
1H 53M
JAN 2014
44%
2H 32M
51%
26%
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
30%
95%
92%
43%
We Are Social
JAN 2014
4,517,169
INTERNET USERS INTERNET PENETRATION
83%
4,400,000
ACTIVE FACEBOOK USERS
13,775,252
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
252%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
5H 12M
71%
2H 57M
JAN 2014
81%
3H 17M
52%
22%
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
74%
90%
82%
38%
UNITED KINGDOM
We Are Social
JAN 2014
54,861,245
INTERNET USERS INTERNET PENETRATION
87%
36,000,000
ACTIVE FACEBOOK USERS
82,109,000
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
130%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
4H 11M
64%
1H 32M
JAN 2014
76%
1H 51M
45%
9%
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
62%
87%
73%
39%
We Are Social
JAN 2014
254,295,536
INTERNET USERS
178,000,000
ACTIVE FACEBOOK USERS
327,577,529
ACTIVE MOBILE SUBSCRIPTIONS MOBILE PENETRATION
103%
JAN 2014
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
5H 13M
60%
2H 25M
JAN 2014
75%
2H 17M
54%
15%
JAN 2014
GOOGLE+
We Are Social Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
JAN 2014
56%
94%
77%
46%
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WERE ALREADY HELPING MANY OF THE WORLDS TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTL, HEINZ, AND LVMH. IF YOUD LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG
We Are Social Making Friends & Inuencing People 46