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Vauxhall Recreation Club
The health club industry
Key trends:
Pestel analysis.
POLITICAL:
-Government initiatives-free and
subsidised admissions
-Budgets prone to being cut for
political reasons
TECHNOLOGICAL:
\ue000\ue000Advanced technology- modern and
sophisticated equipment
\ue000\ue000Marketing: advertising in media & other
promotional materials, vast customer
information
\ue000
ECONOMIC:
-Slow growth and ageing of the

population
-Economic recession
Growth of unemployment

LEGAL:
-Must comply with general issues:
\ue000health and safety ,
\ue000\ue000smoking bans,
\ue000\ue000access for the disabled
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