2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING

ORGANIZATIONS.

ALLAMA IQBAL OPEN UNIVERSITY

(Department of Business Administration)
Assignment # 2
Computer applications for business (566)

Topic: APPLICATION OF MICROSOFT POWERPOINT IN MARKETING

ORGANIZATIONS.

Roll # 508195455

Cell # 0333-5174447

SUBMITTED TO: MR. KHALID MAHMOOD

SUBMITTED BY: ASAD HUSSAIN

 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

ACKNOWLEDGEMENT

All praises to Almighty Allah, the most Gracious, the most Beneficent and the most

Merciful, who enabled me to complete this assignment.

I feel great pleasure in expressing my since gratitude to my teacher, for his

guidance and support for providing me an opportunity to complete a productive

research study of my topic

“APPLICATION OF POWERPOINT IN MARKETING

ORGANIZATIONS”.

My special thanks and acknowledgments to Mr. Muhammad Iftikhar from Telecard

for providing me all relative information, guidance and support to compile the

practical study at Telecard limited.

 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

EXECUTIVE SUMMARY

This assignment is a research-oriented activity, which represents both the

theoretical and practical implication of the topic. In the first section of this
assignment, I explain the theoretical aspect of the topic and all major parts has
been explained which are involved in application of PowerPoint in marketing
organizations in computer application for business. For empirical study, I select
telecard limited. And compare their ways of the application of PowerPoint in
marketing organizations for business instruments.
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

Application of Microsoft PowerPoint in Marketing

Organizations.

Introduction.

Microsoft PowerPoint is a presentation program developed by Microsoft. It is part of

the Microsoft Office system. Microsoft PowerPoint runs on Microsoft Windows and

the Mac OS computer operating systems.

It is widely used by business people, educators, students, and trainers and is among

the most prevalent forms of persuasion technology. Beginning with Microsoft Office

2003, Microsoft revised branding to emphasize PowerPoint's identity as a

component within the office suite. Microsoft began calling it Microsoft Office

PowerPoint instead of merely Microsoft PowerPoint. The current version is Microsoft

Office PowerPoint 2007. As a part of the Microsoft Office suite, PowerPoint has

become the world's most widely used presentation program.

History.

The original Microsoft Office PowerPoint was developed by Bob Gaskins and
software developer Dennis Austin as Presenter for Forethought, Inc, which they later
renamed PowerPoint.

PowerPoint 1.0 was released in 1987 for the Apple Macintosh. It ran in black and

white, generating text-and-graphics pages for overhead transparencies. A new full

 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.
color version of PowerPoint shipped a year later after the first color Macintosh came

to market.

Microsoft Corporation purchased Forethought and its PowerPoint software product

for $14 million on July 31, 1987 In 1990 the first Windows versions were produced

for Windows 3.0. Since 1990, PowerPoint is included in Microsoft Office suite of

applications -- except for the Basic Editions of the suite.

The 2002 version, part of the Microsoft Office XP Professional suite and also

available as a stand-alone product, provided features such as comparing and

merging changes in presentations, the ability to define animation paths for

individual shapes, pyramid/radial/target and Venn diagrams, multiple slide masters,

a "task pane" to view and select text and objects on the clipboard, password

protection for presentations, automatic "photo album" generation, and the use of

"smart tags" allowing people to quickly select the format of text copied into the

presentation.

Microsoft Office PowerPoint 2003 did not differ much from the 2002/XP version. It

enhanced collaboration between co-workers and featured "Package for CD", which

makes it easy to burn presentations with multimedia content and the viewer on CD-

ROM for distribution. It also improved support for graphics and multimedia.

The current version, Microsoft Office PowerPoint 2007, released in November 2006,
brought major changes of the user interface and enhanced graphic capabilities.

Purpose .
Introduce you to a powerful software tool in order to create clear and meaningful
presentations
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

Uses and feature of power point .

PowerPoint is a very powerful program used to create and manipulate slideshows. It
is commonly used in advertising because of its wide range of visual effects. It's very
easy to get started with PowerPoint by using the help file with the program. It's not
hard to create a very simple PowerPoint presentation with text and some graphics.
When you start to get better, the more powerful features are very useful. These
include the slide master, which allows you to modify aspects of every slide including
global copy/paste, custom animation schemes, slide transitions, background effects
and interactive PowerPoint with a system of links and buttons, where the user
chooses options. Interactive PowerPoint has anything from a button to move to the
next slide to a full compliment of hyperlinks that function like a nested website.

Goals.
Kosslyn says that presentation success can be virtually defined by meeting these
three goals:

(1) Connect with your audience

(2) Direct and hold their attention

(3) Promote understanding & memory

Operation.
In PowerPoint, as in most other presentation software, text, graphics, movies, and
other objects are positioned on individual pages or "slides". The "slide" analogy is a
reference to the slide projector, a device which has become somewhat obsolete due
to the use of PowerPoint and other presentation software. Slides can be printed, or
(more often) displayed on-screen and navigated through at the command of the
presenter. Slides can also form the basis of webcasts.

PowerPoint provides three types of movements. Entrance, emphasis, and exit of

elements on a slide itself are controlled by what PowerPoint calls Custom
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.
Animations. Transitions, on the other hand are movements between slides. These
can be animated in a variety of ways. Custom animation can be used to create
small story boards by animating pictures to enter, exit or move. with callouts,
speech bubbles with edited text can be sent on and off to create speech.

The overall design of a presentation can be controlled with a master slide; and the
overall structure, extending to the text on each slide, can be edited using a
primitive outliner. Presentations can be saved and run in any of the file formats: the
default .ppt (presentation), .pps (PowerPoint Show) or .pot (template). In PowerPoint
2007 and Mac OS X 2008 versions, the XML-based file formats .pptx, .ppsx and
.potx have been introduced.

Compatibility.
As Microsoft Office files are often sent from one computer user to another, arguably
the most important feature of any presentation software—such as Apple's Keynote,
or OpenOffice.org Impress—has become the ability to open Microsoft Office
PowerPoint files. However, because of PowerPoint's ability to embed content from
other applications through OLE, some kinds of presentations become highly tied to
the Windows platform, meaning that even PowerPoint on Mac OS X cannot always
successfully open its own files originating in the Windows version.

Versions.
Generally, every version of PowerPoint can read and save files in the format of
previous versions of PowerPoint. Since older versions don't support some of the
features of newer versions, backward compatibility isn't complete.

Moving a presentation back and forth repeatedly between versions and/or between
PC and Mac versions of PowerPoint will make your hair fall out.
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.
 1987 PowerPoint 1.0 for Mac OS classic

 1988 PowerPoint 2.0 for Mac OS classic

 1992 PowerPoint 3.0 for Mac OS classic

 1998 PowerPoint 98 (8.0) for Mac OS classic (Office 1998 for Mac)

 2000 PowerPoint 2001 (9.0) for Mac OS X (Office 2001 for Mac)

 2002 PowerPoint v. X (10.0) for Mac OS X (OfficeMax v. X)

 2004 PowerPoint 2004 (11.0) for Mac OS X (OfficeMax 2004)

 2008 PowerPoint 2008 (12.0) for Mac OS X Microsoft Office 2008 for Mac

Versions for Microsoft Windows include:

 1990 PowerPoint 2.0 for Windows 3.0

 1992 PowerPoint 3.0 for Windows 3.1

 1993 PowerPoint 4.0 (Office 4.x)

 1995 PowerPoint for Windows 95 (version 7.0) — (Office 95)

 1997 PowerPoint 97 — (Office '97)

 1999 PowerPoint 2000 (version 9.0) — (Office 2000)

 2001 PowerPoint 2002 (version 10) — (Office XP)

 2003 PowerPoint 2003 (version 11) — (Office 2003)

 2006-2007 PowerPoint 2007 (version 12) — (Office 2007)

Why do we give presentations?

The scientific world revolves around sharing information. This can be done in
written, graphic, or verbal form. It is ULTRA important that you be able to
communicate in all forms. This can make or break your career. You need to
understand the factors that influence your preparation. Your purpose, the audience,
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.
and the context in which you are to deliver your presentation should determine the
content, organization, tone, and the mediums (slides, video, etc...) you use.

Audienc Content
e Determi Organization
Purpose ne Tone and
Context Style
Medium

How to Start Power Point

Step 1: To start PowerPoint, click “Start” go to “Programs” and select “Microsoft

PowerPoint.”
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

Step 2: A title slide appears when you first open the program. Enter the desired

title for the presentation and you may also want to enter your name and date as a

subtitle.

Step 3: To change the design or look of the presentation, click “Format” and select
“Slide Design…” On the right hand side of the screen, a list of available design
templates will appear. Simply select one of the designs and it will be applied to
your entire presentation.
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

Step 4: From there you’ll want to create a new slide. Click “Insert” then “New
Slide.” This slide is usually an “Agenda” or “Outline” page. Enter a title for this
slide then enter any relevant text to the slide below the title.

Step 5: For each topic you list under the “Agenda” or “Outline” page, you’ll want
to make one or more relevant slides to be able to help discuss it.
For the next slide, create a new slide the same way as mentioned earlier and enter
“Introduction” (or whatever your first point is in your Agenda section) as the title.
Next enter general information about the main topic underneath.
To subdivide a topic, hit the “Tab” key. You’ll want to have at least 2 subtopics for
a bullet point.
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

If you need to undo the indention to be able to create more main points, there is a
button on the top tool bar called “Decrease Indent.”

Step 6: Next you’ll want to create the next slide in your Agenda section. In some
cases you’ll want to insert an image into one of your slides. To do this, go to
“Format” then select “Slide Layout.” You should select “Title, Text, and Content.”

Enter information about lions on the left side. On the right side, select the “Insert
Picture” button. Browse to the picture you want to add and click “Insert.”
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.
You can resize the picture by selecting the picture and clicking and dragging the
resize handles that will appear around the picture.

Step 7: Create the next slides, in your Agenda, using the same methods above.

Step 8: After you create all your slides about your topic, you will normally want to
create a “Conclusion” slide. This slide will just restate your main points you have
talked about during your presentation. It can sometimes mirror what your
“Agenda” or “Outline” slide says.

Step 9: Next, you will probably want to create a “References” or “Works Cited”
slide. This is, obviously, a slide telling your audience where you got your
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.
information and pictures from. You can feel free to use whatever style you want,
usually APA or MLA formatting style.

Step 10: Finally you can start your presentation. To do this, you need to go to the
top, click “Slide Show” and click “View Show.”

Step 11: Your presentation will be started, click the left mouse button or hit the
<ENTER> key to advance each slide.
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

Importance of power point.

As a designer of PowerPoint templates/backgrounds, its important to recognize that

the majority of people do not have the expertise or knowledge to effectively design
their own PowerPoint template. While many people may be known as 'the expert in
their field', it is impossible for anyone to be an expert at everything. While some
people may do an adequate job laying out basic slides in the PowerPoint program,
few have the experience or skill to create an effective design that will appropriately
represent their firm in an attractive manner.

For presenters that believe they have a great sense of style, its also important to
realize that professional template designers are also technically skilled in choosing
images that are of the right resolution and in creating the backgrounds/themes in a
resolution that is going to display appropriately. Designing backgrounds in a color
Palette that will enable the user to type/display text clearly is also extremely
important.
In response to presenters, 'choosing the right template for their presentation', if the
goal of the presentation is to market or sell a product or service, one must make the
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.
best use of every 'tool in their toolbox' to ensure that their sales pitch will be at it's
most effective.
When choosing a template from the vast selection of quality products, it's important
to select the RIGHT design and not to choose something because it looks 'cool' or
because its your personal preference.
One must select a design that communicates the overall mood of the company and
the products/services they sell. For example, a company doing a presentation on
financial products, would achieve a much great level of success in their
presentation if they were to choose a template that reflects the overall financial
'theme' of the company. To elaborate and provide a more detailed example; a bank
doing a presentation on proven techniques to lower monthly expenses, should
choose a design that has a 'financial' feeling in contrast to choosing a template that
may be more geared towards the 'travel' industry or something like that.
It is of major importance that the presenter looks credible. Choosing a background
that does not reflect the mood of the company could easily compromise the
audience’s opinion of the presenter.
On another note, a presenter should always select a theme that is in the same color
family as their companies existing collateral materials. If the overall color scheme of
all existing marketing (logo, letterhead, brochures, etc) is navy blue and aqua,
selecting a template that is in that color family would provide a much better overall
impression. If a company is providing handouts of any kind, having a cohesive
presentation that matches those handouts in some way will tie the whole thing
together for the audience.

With PowerPoint Marketer organizations can…

• Enhances the level of learning, enjoyment, and excitement in the market
• Offers marketer a new way of presenting information to the customer
• Stimulates customers
• Gives an alternative to overheads, easels, and blackboards
• Allows marketer to incorporate multimedia in the presentation with ease
• Gives marketers greater control over the presentation of the material
• Saves time, resources, and money
• Gives marketers the ability to present complex concepts in a concrete manner
• Increases the number of manipulative available in the presentation
• Adds a liveliness to the orientation learning environment
• Express their ideas with confidence
• Create lively presentations on about company, about product, etc.
• Save time and resources by creating presentations digitally
• Understand complex ideas
• Have fun with learning

Does and Don'ts For PowerPoint Presentations.

 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.
You should be concerned only with one thing when presenting to an audience. That
is "Has the audience come away from this with information that was in-line with the
original point of the presentation?" If people leave your PowerPoint presentation
armed with confusion and wonder, your presentation has failed.

In a sales situation presenting information properly to prospects is vital. From

introducing a product or service to closing the sale, small business cannot afford to
have people walk away thinking you've wasted their time.

Presentations do not have a problem with lack of information. Most of the time
there is too much. The biggest issue is the way you present your PowerPoint
presentation.
What happens when you cloud your PowerPoint presentation with visuals that aren't
up to par? (For instance, pictures that are taken right out of the generic clipart
folder and put in to fill space.) You send the message that your PowerPoint
presentation will be of the generic kind, so sit back and relax, you've seen it before.

You lose your audience before you can present your information.
I've witnessed companies that outsource their external PowerPoint presentations to
graphic design firms, but for internal audiences it's given to whoever is around that
know how to open PowerPoint. The message to employees is very simple: You aren't
as important to us. Purchasing a CD set of backgrounds and pictures is a smart
investment. I use Digital Juice and I have hundreds of themed backgrounds and
thousands of photos to choose from, most of which I've never seen in any other
presentation.

Then there is the flipside: overdoing it. The overuse of technological bells and
whistles in PowerPoint presentations is an under-rated problem. Many presenters
think, "If it's new and dynamic; it will make my PowerPoint presentation much
better." There is nothing better than a PowerPoint presentation that is done
professionally with only limited effects.

A common mistake is the overuse of PowerPoint animations and transitions during a

slideshow. I'm sure you've seen what I'm talking about; the presenter that animates
each sentence so it flies in, drops down, and explodes on the screen with an
accompanying sound effect. What happens after that? Do you lose track of what the
presenter is saying? Forget within three seconds what the point was because you
were so focused on the effects that you missed the content?

While the thought process behind these special effects is, "This highlights my point
and emphasizes the importance," the outcome is often the opposite. People tend to
get distracted by the effects. Especially with sounds, where the presenter can hear
the whooshing noise, along with the few in the front of the room. The people in the
middle think they heard something, but couldn't make it out and the people at the
back are wondering why there is a fly somewhere in the meeting room. Laptops
were not meant to project sound to fill a room, so don't use them to do that.
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

Want to emphasize a main point? Put it on the screen by itself and let people read
it. A good rule for effective PowerPoint presentations is to put up only your main
points and use the screen as a reference. If you run through your PowerPoint
presentation (which you must do many times) and you see a slide with more than
five points, start a new slide. Your slideshow is not the presentation, it is an aid.
If what you say when you expand the bullet points is useful for the audience to take
away, put it in the handout. Then let them know at the beginning of your
PowerPoint presentation that you will give out copies of the slides. Unless you want
a mutiny on your hands, I don't suggest letting people take notes all through your
PowerPoint presentation, then giving them a handout at the end with all the points
on it. Make sure you give the handouts at the end as well, unless it's crucial they
follow along with them, or again you will distract your audience.

If you have a quote or a long statement that cannot be chopped up into bullet
points, put it up either on the screen and allow people to read it, or read it out loud
from your notes, but not both. As much as people like to think the opposite, we can
only do one thing at a time. If someone is reading the screen, they are not listening
to you, and vice-versa.
If only the main points are on the screen, the audience will realize their importance.
Don't overwhelm your audience with techno-fluff. The power of technology is
neither the point of your PowerPoint presentation, nor the strength of it. The
technology should be used only sparingly or to reinforce the information you have
to share. After all, your goal is to make sure they leave the room with the right
information.

PRACTICAL STUDY
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

M/s TeleCard is ready to evolve as the most technological advanced Integrated

Telecom Solution provider of the country. This company is the part of Arfeen
International Group of Companies based at Karachi. We believe in constantly adding
value added products to our dynamic portfolio. TeleCard has successfully launched
WLL service (GO CDMA) based on CDMA 2000 1 X technology that provides the
unique combination of voice and data/internet for the first time in Pakistan. We
have partnered with a diverse set of organizations throughout the world to launch
our Long Distance and International Calling Service.

Head Office.
World Trade Centre, 10-Khyaban-e-Roomi Block-5, Clifton Karachi, 111-222-124

Regional Office.
Telecard Limited 3rd Floor, 75-East, Blue Area, Fazl-ul-Haq Road, Islamabad. UAN
111-222-123, 2274723

M/s Telecard is Pakistan’s upcoming premier licensed LDI (Long Distance &
International) operator, aiming to play a key role in improving the telecom
infrastructure & contributing to an explosive increase in country’s tele-density. We
are committed to taking voice & data services to newer heights in our country.

License to Connect.

In addition to the LDI license, they have acquired a mix of 450 MHz and 1900 MHz
frequencies - all over Pakistan - enabling them to offer local loop services over a
wireless infrastructure. In pursuance of our prudently ambitious targets, we have
already launched our long distance service while the limited mobility service is
working since 3rd quarter of 2006. Connectivity is power, they believe, and are
committed to empowering every household and business in the country by getting
them connected.
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.
M/S TELECARD believes in providing innovative and out-of-the-box products and
services that cater to the basic needs of customers, and at affordable rates. Their
current and planned range of products/services comprises:

 Wholesale Voice Termination

 Calling Cards
 Carrier pre-select
 Call-by-call selection
 Corporate voice connectivity
 Tele-Conferencing
 Fixed wireless telephone service
 Limited mobility telephone service
 Data Services (SMS, MMS, etc.)
 Virtual Private Networks (VPN)

The M/S TELECARD team is arguably rated as the best in the industry. Comprising
veteran telecom professionals, both local and foreign, with extensive and diverse
telecom experience in managing the core business, it's a team with the right
experience to chart out the correct future course.

M/s Telecard group of companies is amongst the largest business enterprises in

Pakistan, with a combined net worth of over US $ 200 million. The Group is
managing a vibrant set of business enterprises in every key sector of Pakistan's
economy with a vision to add unmatched value for customers and end-users.

Present Network.
Their present LDI network consists of a national network with Points of Presence
(POPs) in 14 strategic regions in Pakistan and one POP in the U.K. Based on traffic
patterns of our customers and partners, we plan to deploy additional POPs, both
nationally and internationally, in the near future.,

Marketing through PowerPoint.

M/s Telecard limited uses PowerPoint for company orientation, marketing and
promotion of their products. Some of the samples from their presentations are as
below.
2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

Telec

L
2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

• Prepaid W
After succ
TeleCard e
rural, su
Telecommu
2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

• Nationw
• Un-ma
 2ND ASSIGNMENT APPLICATION OF POWERPOINT IN MARKETING
ORGANIZATIONS.

Uses of power point In Company

The company can use the power point software when the meeting is to be conduct
on weekly or monthly basis, so power point has given the facility to show your work
visually or graphical basis.

Merits of power point

There are following advantages of power point which are as follows:
• The first advantage of power point is that it provides the facility to show your
work both visually and in words.
• The second advantage of power point is that it provides the facility of your
work more beautiful and fascinating.
• The power point provides the facility to show your work graphically.
• The graphical presentation is easy in power point.
• In power point the analysis is easy to present.

Demerits of power point

There are following disadvantages of power point are as follows:

• The power point cannot provide the facility of complicated graphics.

Conclusion

• Offers presenters i.e. Managers, Team leader, a new way of presenting

• Information to their clients.
• Stimulates Clients.
• Gives an alternative to overheads, easels, and blackboards.
• Allows presenters to incorporate multimedia in the auditorium with ease
• Gives presenter greater control over the presentation of the material
• Allows the presenter to modify a their presentation midstream with ease
• Save time and resources by creating presentations digitally
• Express their ideas with confidence

RECOMMENDATIONS

We can conclude that the power point is given the facility to the company that to
show its work graphically and visually. It provides the facility to give presentation to
your top management employers and marketing area more frequently .