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Fiesta Movement or Social Movement
Fiesta Movement or Social Movement –
One of the Auto GiantFord looking to up social media investment by 25 % ! Fordsocial media campaign has created 11 million social networkingimpressions; five million engagement where people sharing andreceiving ; 11,000 videos booming social media network; 15,000Tweets (not including re-tweets), 13,000 photos and over onemillion real-world miles by the 100 participants who drove thecar.Ford Motor Company is busting out of the recession depressionwith buzz around a Fiesta. Ford Fiesta around their state tomarket and build excitement for their new product. Each monththe Fiesta drivers have to complete a specific mission (likedriving until you run out of gas) and use social media sites, like:blogging, Facebooking, Youtubing and Tweeting to fan the andpublicity around the new ford car.Ford’s “Fiesta Movement”buildersScott Monty’sunderstand the importance of authenticity and are out to give consumers honest and fairfeedback.Social media, as a marketing tool, is emerging rapidly, with aconstant evolution of tools and strategies for building brands andsales.” Social Media become the most influential means of communication, and marketers are looking to own that too. FordMotor has now created a case study of social media marketingstrategies. A huge eye opener to how the consumer is slowlychanging the barometers of marketing.Ford Motors who have understood the value of social media andhave changed strategy to leverage it. In India ford still moving
http://nitinmaximumhit.blogspot.com/2009/10/fiesta-movement-or-social...http://nitinmaximumhit.blogspot.com/2009/10/fiesta-movement-or-social...1 of 210/21/2009 4:24 PM
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