INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED
BRIEF HISTORY OF PEPSI COLA INTERNATIONAL
In 1893--Caleb Braham, a young pharmacist from New Bern, North Carolina, beginsexperimenting with many different soft drink concoctions; patrons and friends samplethem at his drugstore soda fountain with the name of "Brad's Drink,In 1898, it is renamed as “Pepsi cola “on August 28, 1898. Pepsi-Cola receives its firstlogo. Weekly the first Pepsi-Cola newspaper advertisements appeared in the New BernJournal
Mr. Braham devotes all of his energy to developing Pepsi-Cola into a full-fledged business He applies for a trademark with the U.S. Patent Office, WashingtonD.C., and forms the first Pepsi-Cola Company.1903--"Doc" Braham moves the bottling of Pepsi-Cola from his drugstore into a rentedwarehouse; he sells 7,968 gallons of syrup in the first year of operation.1904--Braham purchases a building in New Bern known as the "Bishop Factory" for $5,000 and moves all bottling and syrup operations to this location. Pepsi is sold in six-ounce bottles. Sales increase to 19,848 gallons.1905--Pepsi-Cola's first bottling franchises are established in Charlotte and Durham, North Carolina.Pepsi receives its new logo, its first change since 1898.1906--Pepsi gets another logo change, the third in eight years. The modified script logo iscreated with the slogan, "The Original Pure Food Drink." There are 15 U.S. Pepsi bottling plants. The Pepsi trademark is registered in Canada. Syrup sales rise to 38,605gallons.1907--Pepsi-Cola Company continues to expand; the company's bottling network growsto 40 franchises. Pepsi-Cola sells more than 100,000 gallons of syrup.
University of the Punjab, Gujranwala Campus