The word “BLOOD” is

The written in bold, red

poster letters to show the Shadows on
Pale skin the poster
denotes targeted age is for the
represents to create
death. middle and older
death. suspense.
generation.

The nostrils
are black to
also contrast
The tongue
with the pale
licking the
skin
red drip
represents
Distinctive vampires
red lips over tasting
pale skin to blood.
emphasise
the colour.
The fang
implies the
program is
about
Red lips vampires.
represent
blood.

Red and
grey colours TRUE BLOOD,
contrast to written in capital
create a big letters to show
effect. that the main
storyline is about
blood.

This poster Uses strong words like “crave” and The tongue is a
creates curiosity “True” as they connote what the normal colour but the
as you can’t see vampire desires. skin is pale and grey.
the character’s This creates a contrast
eyes. between colours which
Large, bold letters to implies there are
show when the contrasts between
program starts and characters in the
Showing that the creator of this
what channel it’s program.
program has already created a
played on.
successful program on television
implies that this program will be
strong and imaginative.