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Social Media Marketing For Dummies
®
Introduction and Table of Contents
ISBN:
978-0-470-28934-1
Copyright of Wiley Publishing, Inc.Indianapolis, IndianaPosted with Permission
Introduction
O
n August 23, 1999, Blogger launched as one of the earliest dedicatedblog-publishing tools. At that time, social media was considered aniche activity on the fringes of the Internet. But today, Blogger is the 16thmost popular site on the Internet, hosting millions of blogs. In a span of threeyears, Facebook has grown to over 200 million users, and Wikipedia, for allpractical purposes, has replaced Britannica as an encyclopedia. Social mediais today the most important phenomena transforming the Internet.There is more to it than the phenomena, though. It also presents uniquemarketing opportunities, which force marketers to revisit the core guidingprinciples of marketing while providing new ways to reach social influencersand allow for people to influence each other and do the marketing for thebrand. Social influence marketing (SIM) forces companies to rethink how theymarket online, to whom they market, and how to structure their own organi-zations to support these new marketing opportunities. For anyone involvedwith social influence marketing — and Internet marketing, more broadly —this is indeed an exciting time.
Social Media Marketing For Dummies
is written to help you make sense of themadness. Because it’s such a hot topic, the press and the experts alike arequick to frighten marketers, like you, and introduce new terminology thatconfuses rather than enlightens. This book cuts through all that noise andsimply explains what social influence marketing is and how you can harnessit to achieve your objectives as a marketer. It also aims to help you prioritizewhat’s important and what isn’t.
About This Book
The social influence marketing space is changing rapidly, so by very defini-tion, this book can’t be completely comprehensive. It does, however, aim todistill the core concepts, trends, tips, and recommendations down to bite-sized, easy-to-digest nuggets. As social influence marketing touches all partsof marketing and all parts of the Internet, too, (from traditional Web sites tosocial platforms to the mobile Web), based on your own experiences, you’llfind some sections more valuable than others.
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