Description

"In modern life the everyday use of digital technology creates numerous instances in which personal information—name, street address, phone number, birthday, driver's license number, e-mail address, or social security number—is collected from the consumer. Increasingly, consumers are unable to keep personal information private and are often unaware of how or when this information is being collected, utilized, sold, or otherwise manipulated. Everything from a doctor's visit to shopping to sending personal mail could present an opportunity for an unwanted invasion of privacy."
Encarta.