PRELIMINARY RESEARCH:

INFORMATION AVAILABILITY ON ENTREPRENEURIALCREATION AMONG MALAYSIAN YOUTHS

By:

Mohamad Sabrie Mohamad Salleh

Malaysia Entrepreneurship Project (http://mentproject.wordpress.com)For:

Youth Entrepreneurs Malaysia

11.0 INTRODUCTIONMalaysia Institute for Research in Youth Development estimates that there will be 11.65 million youth inMalaysia which consists of 40.2% of the Malaysian population by the year 2010. Youth from IKBN(Institut Kemahiran Belia Negara), ILP (Institut Latihan Perindustrian) and Giat MARA are found to havemore than 40% interest in pursuing a career in entrepreneurship (Bukryman, 2008). From previousstatistics, information availability should be determined as entrepreneurship is a wide interest amongMalaysian youth. This research defines “Malaysian youths” as those between the ages of 20-29. Thispreliminary research is to provide an insight into information availability needed by Malaysian youths toventure into startups or pursue entrepreneurship as a career.2.0 OBJECTIVE1.

Identify demographic of Malaysian youths who require entrepreneurial information.2.

Determine specific business-related information needed by Malaysian youths.3.

Measure business financing awareness and purchasing threshold for business-related printedmaterials among Malaysian youths.3.0 RESEARCH QUESTIONS1.

What are the characteristics of Malaysian youth which require entrepreneurial information?2.

Which business sector would Malaysian youth likely venture into?3.

What is the specific business information needed by Malaysian youths to start a business?4.

Are the information on government assistance and debt financing easily found by Malaysianyouth?5.

What networking platform would help facilitate entrepreneurial creation among Malaysianyouths?6.

How much would Malaysian youths be willing to pay for a business-related printed material?

24.0 BENEFITS OF RESEARCH1.

Determine demographic variables for companies and organizations which targets“entrepreneurial information” audience.2.

Facilitate individuals and groups to create specific business-related information which is neededby “entrepreneurial information” audience.3.

Help companies and organizations determine an effective networking platform for Malaysianyouths to build entrepreneurship skills.4.

Facilitate pricing strategy for companies and organizations which sell entrepreneurialinformation to Malaysian youths.5.0 METHODOLOGY

5.1 Introduction

This research is done on a preliminary basis, therefore the design is based on the value judgement of theresearcher.

5.2 Research Design

The research is based on extraction of data from primary source through a questionnaire. Thequestionnaire is created based on the research questions.17 questions were presented to respondents. The questions were a mix of open ended and close endedquestions. The close ended questions are a hybrid of yes/no and multiple choice.The preliminary research omits measurement using ANOVA, correlation and variance analysis. This is toensure whether the information presented is feasible for future research undertakings.

5.3 Sampling

The research utilizes random sampling hence youth population is disregarded as a whole. The sample inthe research is based on Sabrie’s facebook contacts as of 1

of May 2009. A message requesting users to