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Venetian Hotel Logo Standards

Venetian Hotel Logo Standards

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Published by adville
Brand Usage Guide
Brand Usage Guide

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Published by: adville on Jul 29, 2007
Copyright:Attribution Non-commercial

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03/24/2011

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 V 
ENETIAN
®
L
OGO
& T
 YPE
D
ESIGN
E
LEMENTS
Graphic Standards Guide
 
1
T
 ABLE
O
F
C
ONTENTS
Introduction
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2
Corporate Type Faces
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
Signature Configurations
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6
Color Tables
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
9
File Names
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10
Logo Directory
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12
 Venetian Standard Logo
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12
 Venetian Stacked Logo
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
14
 Venetian V-Crest Logo
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
17
Grand Canal Shoppes Standard Logo
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
21
Grand Canal Shoppes Oval Logo
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
23
Grand Canal Shoppes Gondolier Logo
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
24
Grand Canal Shoppes Type Face Logo
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
25
 
Introduction 2
 W 
HAT
I
S
A C
ORPORATE
I
DENTITY 
?
The impressionT
HE
 V 
ENETIAN
®
and G 
RAND
C
 ANAL
S
HOPPES
make on clients, customersand guests depends not only on sales and service, but also on the look and feel of businesscommunications, advertising, signage and visual media.Every day, whether designing an advertisement or giving a presentation, we contribute towardspositioningT
HE
 V 
ENETIAN
®
and G 
RAND
C
 ANAL
S
HOPPES
image all over the world. In thecontext of global markets and increased local competition, the strength of identity is a deciding factor in our continued success.
 W 
H
I
S
T
HE
ENETIAN
S
I
DENTITY 
S
O
I
MPORTANT
?
T
HE
 V 
ENETIAN
®
and G 
RAND
C
 ANAL
S
HOPPES
are continuing to develop a reputation forquality service, innovation in the gaming, entertainment and retail markets as well as a consistentimage among patrons and the public.For the identity to be credible, it must be consistently applied in every one of our markets. Eachof us is therefore responsible for ensuring that the directives and recommendations in thisgraphic standards guide are observed.
 A P
RACTICAL
, I
NDISPENSABLE
T
OOL
This graphic standards guide encompasses the key design elements for all communication toolsinvolvingT
HE
 V 
ENETIAN
®
and G 
RAND
C
 ANAL
S
HOPPES
logos and type faces to be used in visual media. Systematically applying the principles and recommendations in this manual willreinforce The Venetian’s unique identity throughout the world. It should therefore be shared with your colleagues and with any supplier involved in producing V 
ENETIAN
®
branded items ordocuments.
 W 
HAT
I
S
T
HE
S
COPE
O
F
T
HIS
UIDE
?
This guide has been designed as a practical and user-friendly tool. It is not intended as anexhaustive document covering all possible identity uses. It only covers possible applications of T
HE
 V 
ENETIAN
®
and G 
RAND
C
 ANAL
S
HOPPES
logo elements. It therefore does not include:
Department Publications
Brochures
Press Kits
Letterhead
Promotional Items

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