Description

This book is a delicate marriage of sales and persuasion psychology, media creation skills, and highly flexible public speaking techniques. The synthesis of these three components offers a uniquely new perspective on sales success. In days past, selling was mostly a matter of building relationships, fostering trust, understanding other people's perspectives, and waxing eloquent with words. Now another factor cries out for attention: technology. We must learn to use modern media in ways that show people what we mean, demonstrate what customers can gain, model what is possible, and visually distinguish ourselves from competitors. Our computer-enhanced communication must be effortless, as graphical ideas flow to customers with the same grace and speed as words rolling off the tongue. This book's hands-on instructions walk readers through the process of mastering such visual fluency as they build and learn to use a flexible, PowerPoint-based sales presentation platform.