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Consumer Behaviour

Consumer Behaviour



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Published by ad_singh

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Published by: ad_singh on Oct 22, 2009
Copyright:Attribution Non-commercial


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CONSUMER BEHAVIOUR - RURALProduct Specification :
FMCGSoap(s) / Detergent(s)Toothpaste / Toothpowder Questions based on FMCG Products:
Q 1)
Which soap you prefer to use in bathroom ? ____________________________________________________ 
Q 2)
Which soap / detergent you prefer to use for washing of clothes ? ____________________________________________________ 
Q 3)
Which toothpaste / toothpowder you normally use ? ____________________________________________________ 
Q 4)
Where do you purchase these soap(s) or toothpaste / toothpowder ?Local Retailer(s)Retailer(s) outside town
Q 5)
What do you see in a product before purchasing ?PriceQualityPackagingOthers_______________
Q 6)
How do you feel about a product if it is priced low ?Comment. ________________________________________________ 
Q 7)
What do you prefer at the time of purchase ?Requirement(s)Social PrestigeBothIf Both, narrate the ratio. _____________________________________________________________ 
Q 8)
Your buying behaviour is influenced by ?Family MembersRelatives NeighboursFriendsRetaile
Q 9)
Does your family income play any role in your purchasing power ?YESNOIf YES, Comment. _____________________________________________________________  _____________________________________________________________ 
Q 10)
What is your family annual income approximately ?Rs. ___________________ 
Q 11)
Do you find your preferred products at the retail counter ?YESNOIf Not, then mention the other purchase centre. _________________________________________________________ 
Q 12)
How many times you visit a specific retail counter ?In a day ________________timesIn a week________________timesIn a month________________times
Q 13)
Do you advised by the retailer about any product for the use of aspecific brand ?YESNO
Q 14)
How frequently you purchase the preferred product ?Based on Need(s) and Requirement(s)WeeklyFortnightlyMonthlyStock for future
Q 15)
From where you get the information about your preferred product ?RelativesNeighboursFriendsRetailer(s)MediaIf Media, mention the source. _________________________________________________________ 
Q 16)
Are you satisfied with the information provided by different concernsmentioned above ?YESNO
Q 17)
Are you satisfied with the information provided by retailers ?YESNO
Q 18)
Do you think that you need information and awareness about any product of your use ?YESNO
Q 19)
Are you updated with the information of the product you are using ?YESNO
Q 20)
Would you like to switch over to a new product, if it will provide extra benefits ?YESNO

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