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Rural Consumer Behaviour

Rural Consumer Behaviour

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Published by: ad_singh on Oct 22, 2009
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05/25/2013

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RURALCONSUMERBEHAVIOUR
 
RURALCONSUMER BEHAVIOUR
The understanding of consumers has to invariablycome from the consumer. The informationrelating to consumer behaviour has to benecessarily based on an enquiry into their purchase process.The purchase act by a consumer is governed byvarious factors such as economic, social andpsychological.
 
RURALCONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR refers to the acts of individuals directly involved in obtaining andusing goods and services and includes thedecision process that provide a purchase.Consumer Behaviour is not only the study of whatpeople consume but also ‘where’, ‘how often’and ‘under what conditions’ the product isconsumed.

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