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Org Buy Behav - Marketing

Org Buy Behav - Marketing

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Published by gohelgohel

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Published by: gohelgohel on Oct 22, 2009
Copyright:Attribution Non-commercial

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09/12/2010

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17 – Aug – 2004Business Markets &Organisational Buying Behaviour 
-1-
Business Markets andOrganizational BuyingBehavior
48
 
17 – Aug – 2004Business Markets &Organisational Buying Behaviour 
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What is a BusinessMarket?
The Business Market
- all theorganizations that buy goods andservices to use in the production of other products and services that aresold, rented, or supplied to others.
Business markets involve many moredollars and items than Consumermarkets.
 
17 – Aug – 2004Business Markets &Organisational Buying Behaviour 
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Business-to-BusinessMarketing
Sales to businesses rather than end-consumersExample: IBM personal computer
Business-to-Business
Example: Sale of a personal computer to auniversity for use in PC labs
Consumer Marketing
Example: Sale of a personal computer to astudent for personal use

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