An Assessment of WRAP’s Tyre Programme and a Forecast of the UK’s UsedTyre Market up to 2015
Environmental Resources Management Ltd (ERM) was commissioned by WRAP to carry out a project with thefollowing two specific objectives:1
to review the impact of the three year WRAP Tyres Programme and to assess its effectiveness in terms of successes, failures and missed opportunities.2
to carry out forecasts up to 2015 for the UK used tyre market. The aim was to suggest the predictedtonnage growth or decline in the main UK used tyre sectors based on current trends, perceived economicchanges and information from the used tyre industry. It included consideration of the maximum andminimum market potential for the main UK tyre sectors up to 2015.In order to gain feedback from the tyre industry on the WRAP three year programme, ERM sent key stakeholdersa detailed questionnaire asking for their views on the Programme. ERM also asked stakeholders to predict howthe industry was seen to be progressing and which management routes they felt were going to decline or grow.The response rate to this questionnaire was not as high as expected but the feedback received was valuable andprovided a good insight into the effectiveness of WRAP’s tyre programme and the industry overall.WRAP’s Tyres Programme was generally very well received by stakeholders with over half of those whoresponded stating that the overall programme had been effective. There were a small number of negativecomments relating to the promotion activities associated with some projects and how projects were selected forfunding. Feedback on the Publicly Available Specification (PAS) documents was very positive and stakeholdersrecognised these as the most successful publications. Nearly all respondents who mentioned these documentsfelt that they had had a significant impact on the tyre industry. Stakeholders felt that the Tyres Programme hadprovided a useful awareness raising and information provision tool.ERM created a number of scenarios to illustrate how the used tyre industry is likely to look up to 2015. Thesescenarios were based on ERM’s knowledge of the industry and feedback from key stakeholders.In terms of changes to the market in the future, ERM believes that the tonnage of tyres sent for retread andreuse will remain fairly constant with a reduction occurring in the export and landfill engineering market. Therecycling industry is likely to grow as demand for rubber for use in road surfacing or construction increases andas new and emerging technologies such as cryogenics come in to the market. It is believed that energy recoverythrough burning tyres in cement kilns will remain strong due to a continued need for more environmentally soundalternative fuels.The greatest impact on future management routes for used tyres is likely to be from changes to environmentalpolicy and legislation. The banning of tyres (whole and shredded) from landfill has meant that alternativemarkets have needed to be found to dispose of used tyres. Similarly, legislative controls would impact on thefuture management routes of used tyres, with excess tyres needing alternative disposal or management routes.Climate change policies are also expected to have an impact on future markets. The carbon footprint of productsis clearly on the environmental agenda and processes that result in a reduction in carbon dioxide such asretreading and reuse are likely to be considered more favourably by the industry as a whole.