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Net Profit 
BUSINESS
 
IRELAND
 
BUSINESS
 
IRELAND
connecting
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Autumn 2009
 
 
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Rick Kelley, Head of European SMB Sales, Facebook 
is discussing the power of digital media as a profitable business tool.
Sept 11 at 12:17 Comment Like
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Ronan Harris, Online Sales and Operation Manager, Google
What insight can we gain from analysing search trends?
Sept 11 at 12:42
Aengus McClean, Vice President, AOL Global Operations
What about the bottom line - will social media actuallydeliver the revenue stream?
Sept 11 at 12:33
Mike Roche, Chief Architect, IBM
Can social networking improve a company's efficiency from within?
Sept 11 at 12:56
Richard Delevan, Managing Director, McConnell’s Digital
How can we cope with constant change on the web?
Sept 11 at 13:08
LISBON: YES FOR BUSINESS | HOW TO SECURE CREDIT | 12 BUSINESS ANNIVERSARIES
 
brie | case3
 ADS
With building
progressing well on the Convention Centre Dublin, a ‘one year-outanniversary’ was held by the Centre’s organisers during September. Due to open inSeptember 2010, the Convention Centre Dublin has been designed by Pritzker Prizewinning architect Kevin Roche. It will be able to accommodate 3,040 delegates in ‘theorum’ on level one, while an auditorium on the building’s upper levels has the capacityto it 2,000 delegates. More than 20 multi-purpose meeting rooms over 4,500 metres o loor space are also incorporated in the design. The Convention Centre is expected tocreate up to 250 ull-time equivalent jobs and up to 300 part-time positions when open.According to Government estimates, the business tourism generated by the ConventionCentre will indirectly support over 2,000 Irish jobs. The Centre’s irst booking (a majormedical conerence planned or 2011) was secured as early as 2007.
Convention Centre Dublincelebrates ‘minus one’ anniversary 
Inter
Trade 
Irelandannounces newfunding recipients
Cross-border enterprise developmentagency Inter
Trade
Ireland recentlyannounced the latest round o investment under its Innoviaprogramme, designed to helpcompanies orm cross-borderpartnerships sharing knowledge andtechnical expertise.
€
4m was releasedto 12 companies in the Republicand Northern Ireland to help in theirresearch and development work.Inter
Trade
Ireland plans to releasea urther
€
7.6m this year or otherprojects under the und. For moreinormation on the Innovia und, visitwww.intertradeireland.com/innova.
Commission on Taxationproposes mixed bag of reforms
The Commission on Taxation has produced a signifcant report with severalrecommendations or achieving a more sustainable tax system. The proposed reormsinclude the introduction o water charges or domestic use, and that state properties,third level and proessional institutions, accommodation providers, and agriculturalbuildings be made taxable or commercial rates. Dublin Chamber Chie ExecutiveGina Quin, while welcoming these proposals, expressed disappointment with theCommission’s call or an annual tax on privately-owned housing based on any owner’ssel-assessment o their property’s value. Specifcally, Quin said that applying sucha tax on a national rather than a local basis would only support inefcient localgovernment. “It is usually the case that property taxes are local, as they are linkedto local services. The Commission’s recommendation separates this linkage and willend up punishing those living in urban areas, where it is more cost-eective or localauthorities managing services,” noted Quin. “We believe that the property tax rateshould be set by each local authority. Thereore, they will be accountable directly tolocal taxpayers or what they collect and then how they spend it. The more efcientthey are in running their local authority and providing the services needed by localtaxpayers, the lower that rate could be. This linkage o revenue to services will makethe tax system truly sustainable.”
 
brie | case4brie | case5
the future
o the Poolbeg incinerator remains uncertain ater Ministeror the Environment, Heritage and Local Government, John Gormley, who hascampaigned against incineration o waste or much o his career, received areport on strategic waste management rom an expert group commissionedby the department. The group advised that no more than 25 per cent o biodegradable municipal waste (BMW) should be sent or incineration nationally,and proposed that local authorities should not be allowed to enter intocontracts to supply BMW to incinerators. Under an agreement signed betweenDublin’s our local authorities and Dublin Waste to Energy (the company behindthe incinerator) 600,000 tonnes o waste will be burned every year at Poolbeg.Meanwhile, an August report by Forás (Ireland’s national policy advisory bodyor enterprise and science) strongly advised against the introduction o a cap orlevy on incineration until adequate alternative waste treatment acilities becomeoperational. The body also recommended that a clearer direction be set onwaste management policy, noting that the current political uncertainty hadhindered private investment in waste management.
Expert report casts doubt on Dublinwaste infrastructure
The bike rental scheme agreed between DublinCity Council and advertiser JC Decaux launchedon September 13th. In exchange or allowing JCDecaux to place advertising billboards at strategiclocations in the city, 40 bike stations have beendistributed throughout the city centre inside thecanal boundary. The 450 bikes involved in thescheme will be accessible on a sel-service basisseven days a week, between 5am and 12.30am.Cyclists who want to avail o the scheme mustpurchase a long-term hire card allowing year-rounduse, which costs
€
10, or a three-day ticket or
€
2. The irst hal hour o any journey made usingthe bicycles is ree, with service charges levied(depending on the length o the journey) thereater.To help prevent thet o the bicycles, would-beusers will need to have a
€
150 pre-approved chargeplaced on their credit cards, which will only bededucted i a bicycle is rented by a user or morethan 24 hours.
Long-awaitedbike rentalscheme launched
Christmas FM prepares for a return
Ireland’s frst all-Christmas radio station, Christmas FM, will resume broadcastingon 29 November ater receiving a 30-day licence rom the BroadcastingCommission o Ireland (BCI). The not-or-proft station, which raised over
€
35,000 or charity in 2008 (its frst year o operation) will be expanding itsbroadcasts this year to include Cork city and the surrounding areas, raisingmoney through sponsorship and texts requesting popular Christmas songs orthe Simon Communities. For urther inormation or sponsorship opportunities,visit www.christmasm.ie or call (01) 524 0830.Tánaiste and Minister or Enterprise, Trade and Employment, Mary Coughlan TD, launched a major overseas marketing campaign onSeptember 17th aimed at attracting oreign investment. The campaign, which has been developed by IDA Ireland, is designed to positionIreland as the pre-eminent location or companies who are seeking to invest in uture innovation. The campaign consists o television,internet, newspaper and poster advertisements and the tagline will be: Ireland, where ‘innovation comes naturally’. The campaign is itsel designed to be innovative, resh and impactul. Each ad in the series, created by advertising agency McConnells, uses a blackboard as abackdrop to make points about Ireland and innovation, and will stress the part that the people o Ireland can play in making innovationhappen. Launching the campaign, the Tánaiste said, “In today’s turbulent global economy, it is critically important that our internationalbrand positions Ireland as a location or leading multinational companies to invest in their uture. This campaign taps into Ireland’s uniqueselling points built around our talented and highly skilled workorce. It is aimed at opening new eyes to what Ireland has to oer.”
Kraft in bid for Cadbury 
American ood giant Krat has launched a landmarktakeover bid or Cadbury. Cadbury, which employs 1,100people in Dublin, rejected an initial proposal in Septembervalued at roughly $16bn (
€
10.9bn). However, IreneRoseneld, the Chie Executive Ofcer o Illinois-basedKrat, said o the potential takeover that she was lookingorward to a “constructive dialogue” with Cadbury overthe coming weeks, and emphasised the attractiveness o a merger between the companies. Acquiring Cadbury,she noted, would grant Krat a “solid entry” into Indiaand give the group a more balanced geographical base.Roseneld orecast that long-term earnings per share atthe unifed company could rise to 11c a year.Indecon International Economic Consultants have completed a newstudy on the uture role o Dublin Port. The report, launched byTransport Minister Noel Dempsey, recommends that the Governmentshould not put any policy in place that could block either the proposeddevelopment at Bremore or the expansion o Dublin Port, warningthat a ailure to develop Dublin’s port capacity would render the cityunable to meet the uture requirements o importers and exporters.The fndings were welcomed by Dublin Chamber policy director AebhricMcGibney. “There is about 10 to 15 years’ capacity let in Ireland’sexisting port inrastructure,” she noted. “Ireland's importers andexporters need port acilities to be signifcantly developed to cater totheir existing and uture needs at a competitive price.”
Independent report urgesport development
Campaign launched to attract foreign investment
Mary Coughlan TD, Tánaiste and Minister for Enterprise, Trade and Employment withColm Long Head of EMEA Operations, Facebook. Picture by Jason Clarke.
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