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Brand Identity - Triton

Brand Identity - Triton

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Published by adville
Brand/Logo/Corporate Identity Usage Guide
Brand/Logo/Corporate Identity Usage Guide

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Published by: adville on Jul 29, 2007
Copyright:Attribution Non-commercial


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Helvetica Regular
Helvetica Bold
Laura DaefflerMarketing Communications ManagerTriton770-499-6533laura.triton@mindspring.com
For color applications, the corporatesignature is reproduced in PMS 281blue and may overprint on light neutralbackgrounds that provide sufficientcontrast.
Black & White
In black & white applications thecorporate signature is reproduced in100% black on white background, orreverses to white on 100% blackbackground.
Color Application
PMS 281 blue, 100% black, and whiteare the only colors used for standardapplications of the Triton corporatesignature. Any deviation from thisstandard must be approved by theTriton Marketing Department.
Dark Background
On a dark background, corporatesignature reverses to white only.Preferred background color isPMS 281 blue or black.
Standard Typeface
Helvetica is the standard typeface fortext (excluding corporate signature) onbusiness documents and businessforms. Helvetica Bold is used whereemphasis is needed.The Triton corporate signature hasbeen custom designed and exists asartwork only. It is not derived from astandard typeface and should not be re-created from altered elements of astandard typeface.
ShellLogotypeCorporate Signature
ProcessCMYKPantone 281CyanMagentaYellowBlack100%72%0%38%
Electronic and camera-ready artworkfor all signatures shown in this guide,accompanies this document.All questions relating to theseguidelines should be directed to:
Preferred Configurations
The Triton shell and logotype aredesigned to appear together as adistinctive corporate mark.When address accompanies signature,it is incorporated as shown here.Line lengths will vary according toapplication and text lengths.
On business documents, the linebelow the logotype is a .09 pt stroke.On large format applications, the lineremains a hairline in proportion to thesignature.
Misuse of Logo
On standard business documents, onlytypefaces specified in this guide maybe used for the business address andthe web address.Additional words may not be addedalongside the logo. Shell and logotypealways appear in the same color.The shell and logotype must maintainthe proportions shown in the Artworksection of this guide. The distancebetween the shell and the logotype maynot vary.
522 E. Railroad StreetLong Beach, MS 39560www.tritonatm.com
Clear Space Requirements
Aclear space surrounding the Tritonsignature is required to providemaximum clarity and visual impact.No other elements, logos, or informationshould intrude into this space.The size of the clear space isdetermined by the height of the letter“o” in the Triton signature. This is theminimum clear space that must beprovided.To support brand recognition it isrecommended that the Triton signaturestay visually prominent in relation toother logos.
Minimum distanceon all sides
Systems, Inc 
 ATM Partners
Triton Documents Ready-to-Order 
To Order Business Documents
All documents on this pagecan be ordered from:
Laura DaefflerMarketing Communications ManagerTriton770.499.6533laura.triton@mindspring.com
Shown at 25% actual size
#10 Envelope 9.5" x 4.125"
Shown at 25% actual sizeShown at 50% actual sizeShown at 50% actual sizeShown at 25% actual sizeShown at 20% actual sizeShown at 50% actual size
Letterhead 8.5" x 11"(2nd sheet prints shell only)Business Card 3.5" x 2"Mailing Label 5" x 3"Note Pad 5.5" x 8.5"Mailing Envelope 12" x 9" (also available 13" x 10")Note Card 3.75" x 8.75"
522 E.Railroad StreetLong Beach,MS39560www.tritonatm.com522 E.Railroad StreetLong Beach,MS39560228.868.1317 Tel228.868.0437 Faxwww.tritonatm.com522 E.Railroad StreetLong Beach,MS39560www.tritonatm.com
522 E. Railroad StreetLong Beach, MS 39560228.868.1317 Tel228.868.0437 Fax jills@trtn.comwww.tritonatm.com
Jill Smith
ManagerHuman Resources
522 E. Railroad StreetLong Beach, MS 39560www.tritonatm.com

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