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Individualism and Collectivism

Individualism and Collectivism

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Published by SHofforth

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Published by: SHofforth on Oct 22, 2009
Copyright:Attribution Non-commercial

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11/08/2012

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Individualism and Collectivism
 
 
Individualism
Measures the extent to which peopleview themselves as individuals or asmembers of a group.
Measures the importance people giveto their individual interests, relativeto the interests of the group to whichthey belong.
 
 
In an individualistic society
The interests of the individual aremore important than the interests of the group
Define themselves through individualcharacteristics, rather than by groupcharacteristics.
Adult members of society are expectedto be independent and are notencouraged to rely on others.

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