Garrett Herbert, DeloitteJessica Zenk, Silicon Valley Leadership Group
Pro bono technical analysis:
Ellen Lou and Shane Zhao of the Urban Design Studio, SOMAdditional analysis by John Sugrue and John Doyle, SOMMatt Haynes, Fehr and PeersAdditional analysis by Sarah Peters and Alisar Aoun, Fehr and Peers
Zoe Michelle Hatziantoniou, Alyssa Kies, Darshini Shah, Jason SuEdited by: Karen SteenSpecial thanks to the members of the Urban Catalyst Team, who provided input throughout the development of this report:
Garrett, Herbert, DeloitteRandy Pond, Cisco Systems
Tommy Aguilar, UngrammarMichael Bangs, OracleChris Block, American Leadership ForumSteve Borkenhagen, Café StritchRich Braugh, UBSChris Esparza, Giant Creative ServicesDebra Figone, City of San JoseScott Knies, San Jose Downtown AssociationSusan Krane, San Jose Museum of ArtCouncilmember Sam Liccardo, City of San JoseMatt Mahood, San Jose Chamber of CommerceConnie Martínez, Silicon Valley CreatesMichael Miller, Children’s Musical Theater San JoseMichael Mulcahy, SDS NexGen PartnersJoel Slayton, ZERO1John Southwell, San Jose HiltonKim Walesh, City of San JoseLee Wilcox, City of San Jose
Sean McCormick and Hillary CaudleThank you to the SPUR San Jose Advisory Board, City of San Jose staﬀ, Santa Clara Valley Transportation Authority staﬀ, the San Jose Downtown Association and the many downtown experts, real estate development professionals and others who reviewed this material and participated in numerous interviews, meetings, charrettes and other discussions about downtown San Jose.
The Future of Downtown San Jose
Big Challenges, Big Opportunities13 BIG IDEA #1
Welcome all kinds of uses into downtown — but hold out for jobs near regional transit.
22 BIG IDEA #2
Make sure that what gets built adheres to key urban design principles.
26 BIG IDEA #3
Promote a larger area of Central San Jose, with downtown as its core.
31 BIG IDEA #4
Make it easier to get to and through downtown without a car.
40 BIG IDEA #5
Retroﬁt downtown to be more pedestrian-oriented.
44 BIG IDEA #6
Build on downtown’s strengths as the cultural and creative center of the South Bay.
Applying the Recommendations to Downtown Streets52
Applying the Recommendations to Downtown Districts59
Plan of Action: SPUR Recommendations
62 Appendix 2:
Evaluating the proposal to double-track light rail on 1st Street
654 Mission StreetSan Francisco, CA 94105tel. firstname.lastname@example.org
How the South Bay’s urban center can achieve its potential
The SPUR San Jose Advisory Board reviewed, debated and adopted this report as oﬃcial policy on November 21, 2013.