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Photo by Basil D Soufi / CC BY

Survey of San Francisco Likely November 2014 Voters Regarding Attitudes on Employee Shuttles
Prepared for Bay Area Council

March 2014

Methodology

Telephone survey of Likely November 2014 Voters in San Francisco

March 10 16, 2014


500 total interviews Margin of error: +4.38 percentage points Interviewing conducted by trained, professional interviewers in English and Cantonese

Please note that due to rounding, some percentages may not add up to exactly 100%.
San Francisco Likely Voters | 2

Key Findings

San Francisco voters are overwhelmingly positive about the tech industry and the impact tech has had on the city. Despite what it might look like from recent media coverage, a majority of voters have a positive opinion of the shuttle buses and support allowing buses to use MUNI stops. However, voters are also supportive of regulations, including potentially charging companies. And, opinions of the shuttle buses, while positive, are somewhat weak. Although not a majority, a consistent quarter of voters in the city are opposed to the buses, with higher opposition in the eastern side of the city.

San Francisco Likely Voters | 3

Transportation Methods
59% of respondents regularly ride MUNI; 6% report using a shuttle
Yes Don't know No

Ride MUNI

59% 35% 24% 15% 64% 76% 84%

41%

Ride BART

Drive to the Peninsulta or South Bay

Carpool

Ride Caltrain

9%
6%

90%
93%

Ride an employee shuttle bus

Do you regularly - that is, at least two or three times per week - use each of the following modes of transportation?

San Francisco Likely Voters | 4

Priorities
San Francisco voters are concerned about creating jobs and controlling costs, Few are interested in limiting growth of the tech sector
7 : Extremely important 5/6: Important 4/Don't Know 1-3: Not Important

Creating jobs in San Francisco

52%

32%
30% 23% 35% 15% 15% 61%

8% 8%
8% 13% 26% 24%

Controlling the cost of living

49%
36% 25% 13% 16% 11%

Preventing eviction and neighborhood gentrification

Reducing traffic

Limiting the growth of the technology sector

On a scale of one to seven where one is not at all important and seven is extremely important, how important do you think each of the following should be for San Francisco right now?

San Francisco Likely Voters | 5

Favorability
Tech workers and employee shuttle buses are viewed unfavorably by only a minority.
Strongly favorable Somewhat favorable Can't Rate/ Never Heard Somewhat unfavorable Strongly unfavorable

Tech workers

30%

42%

11%

12% 5%

Caltrain

25%

40%

24%

8% 3%

MUNI

25%

39%

5%

19%

12%

Employee shuttle buses

26%

31%

15%

17%

11%

For each one please tell me if you have a strongly favorable, somewhat favorable, somewhat unfavorable or strongly unfavorable opinion.

San Francisco Likely Voters | 6

Feelings about the Technology Sector


An overwhelming majority agree that growth in the tech sector has been good for SF; however, many disagree that it has been good for their own household.
Strongly Agree Somewhat Agree No Opinion/ Don't Know Somewhat Disagree Strongly Disagree

Recent growth in the technology sector has been good for San Francisco

42%

37%

5%10% 6%

Small businesses in San Francisco have benefited from recent growth in the technology sector

31%

35%

10% 14% 11%

My household has benefited from recent growth in the technology sector

21%

24%

6%

22%

26%

Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements:

San Francisco Likely Voters | 7

Support for Allowing Shuttle Buses


Two-thirds support allowing shuttle buses to MUNI stops. Only a small minority are strongly opposed.
Allowing employee shuttle buses to pick up and drop off passengers at a limited number of MUNI bus stops in San Francisco

Support 67% 31% Oppose 28%

Strongly support Somewhat support Somewhat oppose Strongly oppose Dont know

36%
Support

14%

14%
Oppose

Don't know 6%
Don't know

Would you say you strongly support, somewhat support, somewhat oppose or strongly oppose allowing employee shuttle buses to pick up and drop off passengers at a limited number of MUNI bus stops in San Francisco?

San Francisco Likely Voters | 8

Support for Regulating Shuttle Buses


Although voters want to allow the buses, the vast majority also want regulation. Regulating employee shuttle buses in San Francisco
Strongly support Somewhat support Somewhat oppose Strongly oppose Dont know

Support 70%

31%
Oppose 26%

39%
Support

11%

15%
Oppose

Don't know 4%
Don't know

Some people have proposed regulations on employee shuttle buses that use MUNI bus stops to pick up and drop off passengers. Do you strongly support, somewhat support, somewhat oppose or strongly oppose regulating employee shuttle buses in San Francisco?

San Francisco Likely Voters | 9

Allow/Regulate Segmentation
Almost half of all voters want to allow the shuttles, but with regulation. One-third dont want the busses at all.
Allow, don't Regulate Allow & Regulate Don't Allow or Regulate Regulate, don't Allow

20%

47%

11%

23%

Allow, dont Regulate: Respondents who said they support allowing employee shuttle buses to pick up passengers at MUNI stops and oppose regulating them. Allow & Regulate: Respondents who said they support allowing the shuttle buses to use MUNI stops and support regulating them. Dont Allow or Regulate: Respondents who said they oppose allowing the shuttles to use MUNI stops and oppose regulating them. Regulate, dont Allow: Respondents who said they oppose allowing the shuttles to use the MUNI stops and support regulating them.

San Francisco Likely Voters | 10

Support Segmentation by Subgroups


41% of both women over 50 and renters do not support allowing shuttles to use MUNI stops
Allow, don't Regulate
Overall

Allow & Regulate

Don't Allow or Regulate

Regulate, don't Allow

20% 16% 29%

47% 52% 43%

11% 3% 12%

23% 28% 16%

Men <50 (25%) Men 50+ (27%) Women <50 (24%)

17%
16% 23% 17% 18%

49%
43% 52% 42% 55%

7%
20% 7% 13% 5%

27%
21% 17% 28% 22%

Women 50+ (25%)

Homeowners (47%) Renters (53%)

Affiliated with Tech Ind (25%) Not Affiliated (75%)

21%

44%

12%

23%

San Francisco Likely Voters | 11

Shuttle Bus Attributes


The vast majority of San Francisco voters believe that the shuttle buses are a helpful component of our transportation network Employee shuttle buses
...help get cars off the road, relieving congestion and air pollution

Strongly Agree

Somewhat Agree

No Opinion/ Don't Know

Somewhat Disagree

Strongly Disagree

54%

30%

2% 7% 6%

...encourage people to use environmentally conscious means of transportation

46%

35%

4% 9% 6%

...are needed because the public transit system between San Francisco and Silicon Valley is inadequate

46%

28%

7% 11% 9%

...should be offered by more companies

33%

29%

10% 16% 11%

Now, thinking specifically about employee shuttle buses in San Francisco, please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements:

San Francisco Likely Voters | 12

Shuttle Bus Attributes


About one-quarter of voters think the shuttles are ruining the city
Strongly Agree Somewhat Agree No Opinion/ Don't Know Somewhat Disagree Strongly Disagree

Employee shuttle buses


...are bringing in new revenue for small businesses in San Francisco

22%

31%

14%

17%

16%

...are causing neighborhood gentrification

19%

29%

10%

21%

21%

...are causing the growing gap between rich and poor in the city

16%

22%

6%

20%

35%

...are a symbol of San Franciscos problems

13% 18% 6%

24%

39%

...are ruining the character of our city

12% 17% 4%

26%

41%

Now, thinking specifically about employee shuttle buses in San Francisco, please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements:

San Francisco Likely Voters | 13

Support for Regulations, Ideas


Although support for shuttles is high, imposing regulations and payment have significant support
Strongly favor Somewhat favor Don't know Somewhat oppose Strongly oppose

Charging companies a fee to stop in MUNI bus zones of one dollar per bus, per stop to cover the Citys costs. Conducting a pilot study to understand the impact or benefit of employee shuttle buses prior to imposing regulations on them. Supporting the expansion of technology workplaces in San Francisco to reduce the number of workers commuting to Silicon Valley. Restricting the neighborhoods in which employee shuttle buses can pick up and drop off passengers.

44% 38% 35% 23% 12%


22%
17% 4%

27% 32% 38%

4% 11% 15% 5% 13% 12% 7% 13% 7%

5%
23%

21%

29%
43%

Banning employee shuttle buses from using MUNI bus stops.

Please tell me if you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with each of the following statements:

San Francisco Likely Voters | 14

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