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McDonald’s Corp v Future Enterprises Pte Ltd [2005] 1 SLR 177 - Case Presentation

McDonald’s Corp v Future Enterprises Pte Ltd [2005] 1 SLR 177 - Case Presentation

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Published by Khairul Idzwan
A case presentation on McDonald’s Corp v Future Enterprises Pte Ltd [2005] 1 SLR 177 - Trade marks...
A case presentation on McDonald’s Corp v Future Enterprises Pte Ltd [2005] 1 SLR 177 - Trade marks...

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Categories:Types, Business/Law
Published by: Khairul Idzwan on Oct 23, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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McDonald’s CorpVFuture Enterprises Pte Ltd[2005] 1 SLR 177
 
Fact of the case: The respondent’s co., [FE] was in the computer business for tenyears before switching to manufacture ‘instant’ beverages andnoodles. The products are targeted for Russia and Vietnammarkets. To project a ‘Western taste’, FE adopted the prefix‘Mac’, claiming it came from the word Macintosh. Apart from theprefix ‘Mac’, FE added a stylised American eagle as part of thepictorial part of the application marks.
 
 June 1994
1
st
[beverage] product = MacCoffeeOctober 1994
2
nd
[beverage] product = MacTeaNot long after
3
rd
[beverage] product = MacChocolate and 4
th
 product = MacNoodlesDecember 1994
Sells locally1995
Applied to register MacTea, MacChocolate & MacNoodlesin class 30 including the eagle device
Applications opposed by the appellant
went to PAR
app.failed
appealed to High Court
FE won
appealed to COA[present case]

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