Mobile services for Adobe Marketing Cloud Overview
Te business challenge
Every organizaion mus have a mobile sraegy. oday’s perpeually conneced consumer demands he abiliy o engage wih your brand via mobile devices wherever and whenever hey need o. Many markeers are invesing in apps o provide engaging experiences o loyal cusomers. According o Garner, worldwide applicaion downloads rom app sores will pass he 300 billion mark by 2016. Unil now, undersanding he reurn on invesmen rom your mobile app sraegy has been challenginghow do you measure aciviy in a consisen way across iOS, Android, Windows Phone, and he various app sores? Aer users have downloaded your app, how do you measure heir engagemen and provide a beer experience o drive moneizaion?
Adobe mobile services address hese challenges by ocusing he exensive capabiliies o Adobe Markeing Cloud on mobile apps. Mobile services provides easy o use, inegraed app analyics and argeing capabiliies o help mobile eams undersand and improve user engagemen. Higher engagemen leads o improved consumpion and moneizaion o conen hrough he mobile channel. App-speciic repors and visualizaions help you undersand how requenly people use your app, wha pahs hey ake hrough he app, and i hey conver eecively o drive moneizaion. Furhermore, he inegraed worklow beween analyics and opimizaion capabiliies makes i easier han ever o ake acion.
Ease of use and implementation
Deploy Adobe mobile services in as litle as 5 minues by inegraing one comprehensive sofware developmen ki (SDK) ino your apps. Designed or mobilemarkeers, he app-cenric user inerace provides inuiive visualizaions and repors.
Integrated service for app analytics and targeting
Because o he seamless daa and workﬂowinegraion, you can easily move rom he analysis o user behavior o experience opimizaion wih jusone click.
Powerful app marketing
Deep app insighs combined wih app experience esing and app argeingwih geo-locaion give you exensive capabiliies or improving user engagemen.
Comprehensive support for mobile platforms
ake advanage o he proven Adobe Markeing Cloud
daa plaorm, archieced or high-volume mobile ransacions. Adobe mobile services provides suppor
or leading operaing sysems, including iOS, Android, Windows 8, Windows Phone 8, Mac OS X, and
Mobile services or Adobe
Improve user engagemen wih mobile apps
“Tere’s a big diﬀerence between mobile apps and mobile web pages. Adobe Marketing Cloud gives us the capability and ﬂexibility to test both thoroughly, to make sure that our marketing is working well and that the features in our apps are right for our service and our subscriber base.”
Brandon Camp, direcor of conversion and markeing, Ancesry.com