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Mobile Services Solution Overview Ue

Mobile Services Solution Overview Ue

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Published by Jonathan Bates

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Published by: Jonathan Bates on Mar 26, 2014
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Mobile services for Adobe Marketing Cloud Overview
Te business challenge
Every organizaion mus have a mobile sraegy. oday’s perpeually conneced consumer demands he abiliy o engage wih your brand via mobile devices wherever and whenever hey need o. Many markeers are invesing in apps o provide engaging experiences o loyal cusomers. According o Garner, worldwide applicaion downloads rom app sores will pass he 300 billion mark by 2016. Unil now, undersanding he reurn on invesmen rom your mobile app sraegy has been challenging󲀔how do you measure aciviy in a consisen way across iOS, Android, Windows Phone, and he various app sores? Aer users have downloaded your app, how do you measure heir engagemen and provide a beer experience o drive moneizaion?
Te soluion
Adobe mobile services address hese challenges by ocusing he exensive capabiliies o Adobe Markeing Cloud on mobile apps. Mobile services provides easy o use, inegraed app analyics and argeing capabiliies o help mobile eams undersand and improve user engagemen. Higher engagemen leads o improved consumpion and moneizaion o conen hrough he mobile channel. App-speciic repors and visualizaions help you undersand how requenly people use your app, wha pahs hey ake hrough he app, and i hey conver eecively o drive moneizaion. Furhermore, he inegraed worklow beween analyics and opimizaion capabiliies makes i easier han ever o ake acion.
Benefis
Ease of use and implementation
󲀔Deploy Adobe mobile services in as litle as 5 minues by inegraing one comprehensive sofware developmen ki (SDK) ino your apps. Designed or mobilemarkeers, he app-cenric user inerace provides inuiive visualizaions and repors.
Integrated service for app analytics and targeting
󲀔Because o he seamless daa and workflowinegraion, you can easily move rom he analysis o user behavior o experience opimizaion wih jusone click.
Powerful app marketing
󲀔Deep app insighs combined wih app experience esing and app argeingwih geo-locaion give you exensive capabiliies or improving user engagemen.
Comprehensive support for mobile platforms
󲀔ake advanage o he proven Adobe Markeing Cloud
 
daa plaorm, archieced or high-volume mobile ransacions. Adobe mobile services provides suppor
 
or leading operaing sysems, including iOS, Android, Windows 8, Windows Phone 8, Mac OS X, and
 
BlackBerry 10.
Mobile services or Adobe
® 
 Markeing Cloud
Improve user engagemen wih mobile apps
“Tere’s a big difference between mobile apps and mobile web pages.  Adobe Marketing Cloud  gives us the capability and flexibility to test both thoroughly, to make sure that our marketing is working well and that the  features in our apps are right for our service and our subscriber base.” 
Brandon Camp, direcor of conversion and markeing, Ancesry.com

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