PUNE CENTRAL MALL

Kohinoor Business School, Khandala

 Introduction-
Shop, Eat, Celebrate.

Area- around 13,000 square feet.

5 shopping level.

Variety-
The mall houses around 250 clothing brands ranging
from traditional, formal, casual and sports wear.

Some of the popular brands that you will come
across while shopping at Pune Central are Adidas,
RBK, Nike, Allen Solly, Excalibur, Zodiac, Peter
England, Louis Phillipe, Color Plus, Pepe Jeans, Biba
and many more
 FLOOR PLANNING-
0th and 1st levels are
dedicated to women
shopping.

2nd and 3rd level are men’s
section.

4th level has house hold
articles that include kitchen
accessories, bed sheets,
bathing accessories and many
more.


 Ground Floor-
Traditional women wear, baby
wear and night wear etc.
pretty collection of salwar
kameez.
Women’s jwellery, watches
and handbags.
Food Court- Popcorns,
Samosas, Chinese dishes at
the food court



 first floor-
wide range of cosmetics.
You will find best perfumes, lip
sticks, nail paints and other
cosmetics on this floor.


 Second Floor-
 men’s formals that include
formal shirts, trousers, ties
and accessories.


 Third Floor-
 Third level is for men’s
casual.
 You will find exciting Tee’s,
Jeans, Kurtas and other
casual items on this floor.
 Sports wear is also available
on the 3rd level.


 Fourth Floor-
4th level has house hold
articles that include
kitchen accessories, bed
sheets, bathing
accessories and many
more.
You will also find wide
variety of chocolates on
this level.
Chocolates are available
in gift packs for your
beloved ones.
New Initiative-

the first time that
Central has launched
two malls in a city on ,
October 25, 2007 .

Area- 1,20,000 sq. feet.

500 national and
international brands.

What is new?

It is one of the few
destinations which
offers international
brands like Tommy,
FCUK, Esprit, Gas,
Calvin Klein, Nautica,
Lacoste & many more
all under one roof.

Food Bazaar, which offers
a wide variety of
groceries, fresh and
frozen foods, home and
personal care products
conti…
. The sprawling  food
court will offer a multi-
cuisine dining
experience to
customers, with more
than ten different eating
establishments,
including - Java Green, 
Smokin’ Joes’, State of
Punjab, Gelato Italiano,
Coffee blues, Juice Bar,
Hot’wich, Republic of
China, Chaat Bazaar and
Not Just Dosas.
 Why second CENTRAL MALL
in PUNE

overwhelmed by customer
response to seamless mall
concept, where they can
Shop, Eat and Celebrate,
under one roof.

witnessed over five million
customer walk-ins in our
first Pune Central since
inception.



 Conti…
Pune city has a growing
population of students
in professional & post
graduate courses, a
growing BPO & IT
segment & increasing
career opportunities
leading to an increase
in scope for lifestyle
malls
 Interior space design and
store design

 Atmosphere & Aesthetic



 Space
Planning
 Layout
Space Planning-
All national and
international brand are
available in ground floor.

Product like fragrances,
jwellery, cosmetic which
are largely impulse item
placed near the entrance
of store.


 Ground Floor-
Women’s wear, different
size in different rack.
Other side different-
different companies
shoes for ladies and
gents.

 First Floor-
 Men’s wear


 Second Floor-
 Children’s wear.
 Third Floor-
 casual wear.
Fourth Floor-

 food bazaar.
 More than 10 different eating
establishment including-
 1- java green,
 2- smokin Joes,
 3- state of Punjab,
 4- gelato italiano,
 5- coffee blues,
 6- juice bar,
 7- fizee coller,
 8- chaat bazaar, etc.

Atmosphere &
Aesthetic-
Visual communication,
lightning, color and scent
to stimulate the costumer
perceptual and emotional
responses and their by
influencing their buying
behavior.

Music played at background
mostly was indo-western
music to attract customer.

Uses the vibrant color red
through out.
How it looks-
Few big brands-
 Merchandise
Hierarchy-
 men’s garment


 formal


 casual


 ethnic


 sports wear


 party wear



 Hierarchy-
 women’s garment

 western wear casual wear

 flat front trouser


 three fourth length top



 cotton linen blended


 jacket suit


 skirts

 Merchandise
Hierarchy-
 kids garment


 sporty


 international look hip

and trendy


 funky kids wear



 sporty & roses line for

girls


 skull & stud line for

boys
Merchandise
Hierarchy-
 Food bazaar


 wins,
bear(kingfisher)


 towels


 bathroom set


 bed linen


 table linen



Special thanks to-
Javed sir


 Presented by-
 yugesh kumar dubey(8279)
 Kohinoor business school, khandala