Professional Documents
Culture Documents
Everything we do is designed to make buying or selling your home an informed, smooth, and successful process.
OUR VISION
Imagine a real estate company which values each client and pays attention to every detail. A company which provides extraordinarily intelligent advice and successfully guides each client to achieve their unique quest, and does so with consistency and while having fun. We are that company. This is our vision.
At Robert Paul Properties, a boutique real estate rm, we serve our clients by providing concierge-level real estate services with hyperlocal market knowledge, integrity and diligence. When you work with Robert Paul Properties, you become a part of a very different, very disciplined, and specialized approach to real estate sales. We have never sought to be the biggest company, yet we do aspire to be the best. We believe that to provide the kind of high-level attention necessary to achieve critical goals, as a company, we need to stay small, focused and exible. Larger corporate or oversized rms cannot meet the ever changing demands of the marketplace. Our synergy and team-based model ensures each seller and buyer a superior level of attention. In most companies, agents work independently and perform hundreds of tasks alone. At Robert Paul, tasks are handled by each agent in coordination with professionals in marketing, information technology, photography, and transactional support. This team approach allows our savvy, seasoned agents the time and resources to concentrate on providing exceptional one-on-one real estate services to their clients. As the most recognized and respected individuals in their marketplace, Robert Kinlin and Paul Grover, who established their business partnership in 1994, have built Robert Paul Properties, their second successful company, to reect their highest ideals in business: understanding their clients and the intricacies of real estate transactions; providing intelligent advice; and always working with a high-energy work ethic to achieve their clients goals.
Offering an elevated level of service, marketing, and attention to detail that the modern, savvy and discerning client deserves.
The goal of presenting a home to the market is to encourage love at first sight. We know the value of a good first impression and our systems ensure a picture perfect roll out.
Pricing
Determining the best asking price can be one of the most challenging aspects of selling a home. It is also one of the most important. Pricing your property at market value, you will expose it to a much greater percentage of prospective buyers. This increases your opportunity for a sale while ensuring a nal sale price that properly reects the current value of your home.
IMPORTANCE OF INTELLIGENT PRICING
Asking Price Percentage of Buyers
+15%
10%
+10%
30%
Market Value
60%
-10%
75%
There are many factors that an expert takes into account when pricing a home. It takes a depth of market knowledge, strong statistical analysis, and a team of agents to effectively determine perfect pricing.
-15%
80%
Presentation
In presenting your home to the market for the rst time, it is critical to be buyer ready. The experts at Robert Paul take away the stress and tedium of this process by addressing the key factors involved: price, location, condition, marketplace, and contract terms. With all of these factors assessed against the data and competition, and your home optimally managed for price and condition, you will take full advantage of the initial burst of attention any newly launched listing receives.
Timing
A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is rst listed on the market. Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price, or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is rst listed on the market and your property is priced to market.
Activity 0
Weeks on Market
(PERCENTAGE OF RESPONDENTS)
Internet (90%)
Television (5%)
Billboard (5%)
Internet (42%) Real Estate Agent (34%) Yard Sign/Open House Sign (10%) Friend, Relative or neighbor (6%) Home Builder or their Agent (5%) Directly from Sellers/Knew the Sellers (2%) Print Newspaper Advertisement (1%) Home Book or Magazine (less than 1%) Other
While the use of the internet in the home buying process has increased dramatically, so has the use of a Realtor up from 69% in 2001 to 89% this past year. Thorough representation and marketing is needed now more than ever.
Robert Paul Properties offers an 8-Point Strategy, and an 8-Point Marketing System to put you at an advantage in the marketplace.
With the growing importance of the online experience in home buying, one of our strongest assets is our award winning website, RobertPaul.com. The photos are professional and positively highlight each propertys story. The site is exciting, interactive, user-friendly, luxury-minded, and ranks high on search engines. Our branding consistently receives accolades and attracts buyers to our agents, our beautifully designed offices, and to our website. Our approach works. We gratefully maintain the #1 position in our market space, achieved through innovation, hard work and a determination to best serve our clients.
Advertising is no longer about a specific property, it is about capturing a buyers attention and capturing their business.
DRAWING A CROWD
Yes, we advertise locally, but mostly we advertise where the buyers are, not just where your home is. Our across-the-bridge, around-the-world advertising campaign opens the door to an additional high-value pool of buyers, driving them to action. We use our marketing resources and print advertising to draw potential buyers to our website and to our agents whose sales skills can match a potential buyer to your home in ways no ad ever could.
LOCAL REGIONAL NATIONAL GLOBAL You will nd the Robert Paul Properties brand and homes advertised in many targeted publications, attracting-high value buyers. From community papers, to regional magazines, to the national and global media outlets our buyers turn to regularly, our print ads are about reaching potential buyers and bringing them to your door. PERSONAL DIRECT MAIL PRINT ELECTRONIC We build interest in each property through every available channel. We start with our agents and then the larger real estate community. Next we reach out to an already engaged buyer pool with targeted property emails. Then we reach out to your neighbors via direct mail. And nally we present your property through print advertisements, social media, and inclusion on the top syndicated real estate websites as well as our own
THE POWER OF INTERNATIONAL AFFILIATION
Our professionally produced catalog both markets your home and showcases it along side the other exceptional homes Robert Paul Properties represents.
As an affiliate of Leading Real Estate Companies of the World, we are part of a network which produces more home sales volume than any other national real estate network. Every listing that we put in our portfolio is automatically available to 140,000 associates at the over 500 rms around the world. Our luxury properties appear on luxuryportfolio. com where they receive international exposure and are translated into nine languages.
TOTAL HOME SALES UNITS FOR THE TOP 500 U.S. REAL ESTATE FIRMS
Over 500 Firms 4,600 offices 140,000 associates Over 30 countries $235 billion in annual home sales
8% PRUDENTIAL 191,625 UNITS 8% UNNAFFILIATED FIRMS 191,697 UNITS
27%
n Leading Real Estate Companies of the World n Coldwell Banker n Keller Williams n RE/MAX n Unaffiliated Firms n Prudential n Century 21 n ERA n Better Homes & Gardens n Sothebys International n Realty Executives n Real Living n The Corcoran Group
Real estate is still a local business. Robert Paul Properties is a local company. How we are run, how we conduct our daily business, is measured here at home, by leadership that belongs to our community. It is part of what makes us the best at what we do, our sense of responsibility to our local community. Our larger network is comprised of the very best locally and regionally branded real estate professionals in the United States that operate with a similar sense of pride. With a local focus and a global view, trust that we can bring you the best service, and know that our associates will work to ensure the best personal attention with the nest access to quality real estate connections.
ROBERT PAUL PROPERTIES AND ITS AGENTS APPRECIATE AND SUPPORT OUR COMMUNITIES
Arts Foundation of Cape Cod Barnstable Civic Association Barnstable Land Trust Barnstable Youth Hockey BIDMC Parkinson Support Boston Ballet Boston College of Social Work Boys & Girls Clubs of Cape Cod Cape Cod Academy Cape Cod Womens Shelter Casas Dog Rescue Centerville Historical Museum Centerville Public Library Chatham Orpheum Theater Cotuit Athletic Association Cotuit Center for the Arts Cotuit Library Association Cystic Fibrosis Foundation Disabled American Veterans Falmouth After Prom Party Fine Arts Work Center Friends of BHS Girls Ice Hockey Get In Touch Foundation Habitat for Humanity John L Costa Memorial Scholarship Junior Achievement of Southern Massachusetts The Leukemia & Lymphoma Society Marion Village 5K Mattapoisett Road Race Michael C Rothberg 911 Memorial Scholarship National Alliance on Mental Illness Osterville Garden Club, Inc. Osterville Village Library Pope John Paul ll High School Provincetown Jazz Festival South Coast Childrens Chorus Special Olympics St Marys Education Fund St. George Greek Orthodox Church Tabor Academy The Cotuit Federated Church The Family Pantry of Cape Cod The Genesis Fund The Rotary Club The Wildlands Trust Thornton W Burgess Society Three Bays Preservation Unicef WGBH Educational Foundation
COMMUNITY INVOLVEMENT
Part of being a Realtor and selling homes is a love of and enthusiasm for the communities we represent. Our passion goes beyond the properties we represent and extends to the people we are lucky enough to work with. From agents following their own passions, to our company wide support for area philanthropies, we understand the importance of giving back.
www.RobertPaul.com