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What Big Data Means for PR and Why It Matters to Us

What Big Data Means for PR and Why It Matters to Us

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Published by MSLGROUP
Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it?
Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it?

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Published by: MSLGROUP on Mar 27, 2014
Copyright:Traditional Copyright: All rights reserved

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04/19/2014

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What Big Data means for PR, and why it matters to us.
Pascal Beucler, Senior Vice President & Chief Strategy Officer, MSLGROUP – PR FORUM BUCHAREST, March 26, 2014 @pbeucler
 
 
 
 Agenda
1.
 
Big Data? 2.
 
The Now > How organizations are using data today 3.
 
The Next > What’s in-store for the future
What Big Data means for PR, and why it matters to us.

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