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ManagingCustomer Equity
 
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You can download this brilliant presentation at:
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Customer EquityCustomer Equity
Customer equity is defined as
thetotal of the discounted lifetime valueof all the firm’s customers
 
In other words, a firm is only as goodas its customers think it will be thenext time they will do business withthat firm.
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ar16_in@yahoo.com

One of the very best. Please mail me at arindamdster@gmail.com

reply12 / 07 / 2009
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