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 2
Contents
1. Overview 3
 
2. Enhancements 5
 
a. Blogging 5
 
b. Podcasting 5
 
c. Links to social networks 6
 
d. Going viral! 6
 
e. Video content 7
 
f. Virtual exhibitions 7
 
g. RSS newsfeeds 7
 
h. Online games and stories 7
 
i. Mobile media 9
 
 j. Google maps 9
 
k. Trail Creation 9
 
 
 3
1. Overview
Developing your online offer
Your website is the most important and effective way of marketing your experienceto your visitors. But it should not be a pale imitation of it.Sound, video, downloads, games, blogs, content sharing, feedback, conversation,forums, content customisation, news feeds, interactivity and staff diaries should beintegrated into your website – all media designed to promote dialogue with yourvisitors, encouraging them to communicate with you and tell their friends and likeminded people about you.Today’s visitors decide for themselves what’s important or relevant – dependingon their own interests. Across the age demographic, visitors have sophisticatedexpectations for websites, which now must deliver more than a ‘taster’, opening timesand some printable worksheets. Your website should be a stand alone experience ofyour physical offer, a ‘virtual reflection’, designed to inspire your ‘community’ of visitorsand followers and allowing them to make their own meanings and connections. It is anongoing and constant dialogue not a ‘one off’ visit.
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